Senior PR & Social Media Executive

Reporting to the Senior PR Manager, you will play an integral role in delivering the PR & Social Media strategy for Mountain Warehouse and Animal. You will be working within a busy press office environment, growing, and deepening media relations for our long-established brands. You will play a key role within our rapidly expanding team, working not only in the UK market but also in growth areas such as North America, Europe, and Asia Pacific. You will work closely with various internal teams, media outlets, and influencers to deliver compelling campaigns that resonate with our broad audiences.

What you'll be doing

+ Working closely with the Senior PR Manager to develop and execute PR and social media campaigns that align with our goals and values.
+ Assisting with day-to-day requests from our U.S. PR agency.
+ Creating and pitching stories and selling-in new products to the media ensuring monthly press coverage is achieved in all relevant titles.
+ Writing key PR materials including press releases, blog content, media alerts and reports.
+ Building and maintaining relationships with key journalists, bloggers, and influencers.
+ Managing a busy press office inbox and managing reactive enquiries.
+ Managing and filtering responses via our journalist enquiry database
+ Maintaining and updating media lists for press release distribution and compiling new lists for store openings and new country launches.
+ Managing the charity inbox.
+ Attending meetings with key internal stakeholders such as Buying teams and other marketing channels.
+ Staying on top of key trends, viral news, and PR opportunities. Sharing updates with senior team members.
+ Researching and fulfilling product orders for VIP gifting, stylists, and journalist requests.
+ Tracking orders, and media coverage and creating fortnightly Coverage Highlights presentation.
+ Developing social media schedules and planning creative content ideas.
+ Working closely with the graphics teams to create artwork briefs.
+ Collaborating closely with celebrity agents and brand ambassadors, helping secure paid and gifted influencer opportunities.
+ Brainstorming and developing creative PR campaign ideas and coordinating media and ambassador events.
+ Stay updated on industry trends, competitor activities, and media landscape changes.

+ With 2/3 years+ experience working as an in-house press officer or agency account executive or SAE. Ideally within the retail or outdoor industry sector.
+ A creative thinker and avid multi-channel media consumer, who is up to speed on the latest cultural and consumer-led trends.
+ Who is incredibly organised and might be the go-to event planner in their friendship/family group!
+ Passionate about PR, with an endless list of contacts across a range of media.
+ Lots of experience in creative/content writing and pitching stories to media. Someone who is not afraid to follow up with journalists.
+ A love for social media and an eye for imaginative content across multiple platforms.
+ Exceptional writing and storytelling skills with an eye for detail.
+ Excellent communication, and organisational skills.
+ An enthusiastic individual who is self-motivated with a proactive attitude.
+ A passion for the outdoors.

+ Competitive salary and benefits package
+ Holiday allowance
+ 50% staff discount & 25% for family and friends
+ Pension scheme

In 1997, we launched Mountain Warehouse to make the outdoors accessible to everyone by offering value for money product and exemplary customer service.
The outdoor industry had become very jargon heavy and we wanted to create a brand that would cater to our mothers and our neighbour's kids as well as seasoned professionals who understood the technology.
Our expansion since then has seen the brand grow and the product evolve, but the small family business that makes MW special has remained. Great product is at the heart of everything we do.
As we expand internationally we employ a team of dedicated diverse people to offer our valued customers the best possible experience when visiting our stores, shopping online and putting our range through its paces.
Welcome to our journey.