Senior Product Brand Manager - Maybelline NY - CPD

Work closely with the rest of the BRAND 3.0 marketing team in the UK and liaise closely with the DMI & Zone teams overseas.

Responsible for developing the brand strategy and 3Y vision with the BBL and ensuring all the marketing touchpoints are strategically activated in line with long term strategy.

MEDIA

Determine media strategy working very closely with our media agencies, have a clear POV on BETs and use tools such as BETIQ when available for media mix modelling

Embrace a new marketing model with digital transformation at the heart and an emphasis on advocacy acceleration.

CONSUMER

Work very closely with CMI to continuously improve our understanding of the consumer &U how to harness consumer & shopper data to make our marketing more effective.

Work with our creative agency on insight-led local media creatives and content shoots Regularly have contact with consumers themselves and should be adept at working with all levels from senior management, retailers & agency partners.

CATEGORY & PRODUCT

Master tools such as Nielsen/Boots IRI to have a strong understanding of the category shifts and trends for the future?Have exposure to the international brand development teams with the opportunity to contribute to new projects & new launches with a 3Y strategic vision on the markets needs.?Work closely with the UKI legal and scientific teams to ensure marketing material is compliant as well as unlock compelling claims for our products

BRAND PERFORMANCE

Accurately track brand performance and financial objectives. You will have considerable input in establishing associated brand budgets and financial goals. Own the A&P spends of the PNL but also have a strong understanding of driving the total PNL sustainably managing the GM and REX targets

Someone who loves brands and is excited by products being developed and acts as a Brand ambassador. Alongside experience in a similar role, you should be confident that you can demonstrate all of the following:

Been educated to degree level

Highly numerate skills and are strong analytically

Strong Communication skills both written and verbally

Excellent presentation skills

Strong negotiation skills

Experience in a fast paced sales environment

High organizational with prioritization skills

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.

The Consumer Product Divisions holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie.