Senior Product Marketing Manager

As a Senior Product Marketing Manager, you will be responsible for helping drive the adoption, cross-sell and upsell of Fastly's product line across EMEA, & at times International region. You will work closely with Marketing, Sales, SDRs and Product teams to develop messaging that focuses on business drivers and pains, and that can be leveraged in marketing campaigns, sales enablement materials, analyst briefings and more. This role reports to the International Marketing Director and is based in London.,

• Develop a deep understanding of Fastly's technology and the relevant personas to produce consistent messaging, aligned with our brand, that supports the execution of GTM plans across the International region
• Act as a bridge between central Product & Product Marketing teams and International Growth Marketing to ensure International are kept up to speed on all new product developments, launches and use cases
• Work with product management to distill key functionality and benefits into clear compelling use cases and value-based messaging
• Collaborate with our campaigns team to support pipeline generation through the creation of compelling campaign messaging and assets (presentations, ebooks, webinars, booth graphics etc.)
• Map competition on a regular basis, gather competitive intelligence from various external and internal sources.
• Support our analyst relations team through briefing decks and detailed responses for tier 1 analyst surveys
• Become an evangelist for your products internally and externally, representing our company at events
• Leverage data to measure performance and guide decisions around go-to-market activities
• Execute customer case studies (written or video format) that can be leveraged as part of marketing campaigns and sales motions that demonstrate the pains Fastly's technology can address and the benefits the customers achieve.
  
  The ideal candidate will possess strong technical acumen, particularly in the Security space, excellent communication skills, creativity and a results-driven mindset., 7+ years of proven track record in delivering highly technical products to an enterprise buyer
• Security product marketing experience is a must with a strong preference for application or cloud security
• A solid understanding of enterprise software development and the needs of application developers is a strong plus
• Excellent copywriting, editing, and communication skills with the ability to frame strong value propositions for different audiences
• Competent and confident presenter and trainer
• Ability to balance multiple projects in a dynamic, fast-paced environment
• Attention to detail and discipline to follow established policies and processes, or create new processes as needed
• Proficiency in Marketo, Salesforce & reporting tools like Looker
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Fluency in French, German, Spanish or Swedish would be advantageous
Work Hours: This position will require you to be available during core business hours. Work Location(s) & Travel Requirements: Travel will be required to the USA for Onboarding, Team and Company Kick off's, and also Across EMEA and Internationally as required by your manager.

Fastly helps people stay better connected with the things they love. Fastly's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers' applications as close to their end-users as possible - at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly's customers include many of the world's most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub., This is a hybrid position, based out of our Central London Fastly office 2 days per week, and your home. Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. Why Fastly?
• We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
• We love distributed teams. Fastly's home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.
• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
• We are passionate. Fastly is chock full of passionate people and we're not 'one size fits all'. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.