Senior Product Marketing Manager

The Senior Product Marketing Manager, Optimization manages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company.
Key responsibilities include:

Developing go-to-market (GTM) strategies for the product families youre aligned to. This includes collaborating with the Global Marketing and Product Team on:

Identifying the market opportunity and target buyer personas
Defining the routes to market
Developing GTM plans and messaging/positioning
Validating the approach
Working with a cross-functional team to implement the plan
Driving sales pipeline
Tracking and monitoring the success of the plan and revenue for the product

Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
Preparing and delivering presentations as a subject matter expert at live events and webinars
Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
Working with the product team to feed field and analyst input back into the product roadmap
Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
Working with the relevant partners to maximize revenue potential
Assisting the field in individual deals and sales strategy where appropriate
Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.
Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Background in digital experience optimization space including strong understanding of the competitive landscape
Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
Proven impact on core business KPIs
Proven success working with cross functional teams for strategic company initiatives
Strong communication skills, including written and speaking

Acquia empowers the worlds most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in the U.K., is listed as one of the worlds top software companies by The Software Report, and is positioned as a market leader by the analyst community.. We are Acquia. We are building for the future and we want you to be a part of it!
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