Senior Software Product Analyst - Martech

A Senior Software Product Analyst, who will be responsible for identifying improvements, defining requirements, and liaising with multiple teams to deliver positive changes to the marketing function. The marketing function is key to the continued success of the Business throughout the complete customer lifecycle. Due to how and where we engage across that lifecycle, this role requires someone to be able to engage with teams at all levels and functions, bringing them together with a common goal and delivering great outcomes. This is a crucial role in defining and driving the right changes to provide the most value. To do this, you will need to understand the customer, regulatory differences, and the technology stack., Supporting marketing in the key areas, either problem solving or delivering new capability. Conducting market research, competitor analysis and customer trend analysis using internal and external data points. Leading the end-to-end product development lifecycle from ideation to launch. Producing detailed requirements that enable the development teams to deliver what is required. Prioritising your work stack and reviewing it regularly to ensure timely delivery and release of value, as well as defining what success looks like for your products and initiatives. Running trials to ascertain value. Building strong relationships across internal and external stakeholders to ensure complete alignment of product initiatives that meet needs, whilst leading cross functional sessions to align outcomes. Challenging decisions, requirements and understandings as needed so all viewpoints are considered. Keeping key stakeholders updated regularly on plans. Read more Read less Want to become part of the team? The benefits of working with us Bonus Schemes Recognition for your performance and hard work. Company Pension Preparing you for later life with a top pension. Employee Assistance Programme Supporting the wellbeing of you and your family.

We work at a fast pace so you will need to use your own initiative, whilst using data to drive decisions. Every day is different therefore being able to context switch is crucial due to the variety of work we handle. This role is eligible for inclusion in the Company's hybrid working from home policy. Preferred skills and experience Experience working within product management. Experience in Marketing Technology (MarTech) which could include Customer Relationship Management (CRM), affiliate marketing or paid media. Comfortable working with internally built and third-party technologies. Demonstrable experience of product launches and continuous improvement that achieves Business objectives. Strong understanding of product lifecycles, methodologies, and agile frameworks. Strategic thinking and the ability to translate Business goals into achievable product plans. Comfortable working in a fast-paced environment, multi-tasking and working with change. Good knowledge and understanding of the gambling industry. Read more Read less

An exclusive programme with opportunities to save money with hundreds of retailers. Health Insurance Reassurance for your health and wellbeing. Income Protection Your income is protected, just in case. Life Assurance Peace of mind for your family in any eventuality. Life Events and Long Service To celebrate your big occasions, dedication and hard work. Stoke-on-Trent We were founded here in 2000 out of a portacabin, and now we are one of the largest private employers in the area. Our location

• Historically, the area found its fortune creating world renowned pottery.
• We benefit from great transport links due to our central location.
• The bet365 Stadium is home to Stoke City football club.
• Alton Towers, World of Wedgwood and the Trentham Monkey Forest are just some of the nearby attractions.
What we get up to Our Stoke office is home to our industry leading technology provider, Hillside (Technology) Ltd, and also support services roles to our gambling operations. The opportunities are endless, with roles in Technology, Marketing and Customer Support departments all under one roof. Many of our teams operate 24 hours a day, so it is a hub of activity at all times. Some location benefits On-Site Restaurant Tea and Coffee Service Great Commuter Links Company Leisure Facility bet365