Senior Strategist - Campaigns & Propositions

Do you love using insight and creativity to generate compelling propositions and creative briefs? Do you have a passion for delivering world class supporter experience through inspiring and engaging creative? Could you shape the future of our fundraising campaigns and propositions? We are looking for a dynamic leader to drive the production of powerful creative that inspires tens of thousands of people to support the Red Cross. Reporting to the Head of Engagement & Loyalty, you'll use our mass fundraising strategy, supporter insight and programme information to create fundraising propositions that inspire both new and existing supporters to donate to the Red Cross through a portfolio of giving opportunities. In our new Engagement & Loyalty function, you'll develop creative territories and lead the development of inspiring creative briefs. You'll use your skills to support and develop the skills of others in developing propositions and writing creative briefs that will inspire our creative team. As a key member of the British Red Cross, you'll transform how we engage with supporters and customers, identify and execute opportunities for us to be reactive and relevant, ultimately helping us achieve our mission and strategic goals. Wondering about a day in the life of a Senior Strategist - Campaigns & Propositions? You'll be:

• Preparing for and leading a workshop with a team of cross-functional colleagues to define the story we want to tell through our fundraising
• Meeting with Engagement & Loyalty senior managers to identify requirements for creative propositions
• Preparing/delivering training on how to write compelling creative briefs
• Reviewing supporter insight findings to build into proposition planning
• Working closely with our in-house content team to find compelling stories to support your campaign territory ideas
• Collaborating on 2025 planning, creating supporter engagement strategies based on insight and research
• Reviewing creative work, ensuring it is produced in line with the campaign proposition and supporter insight, Please note we're not responsible for the content of job ads, as they're posted by the recruiter. We'll aim to resolve the reported issue and we'll use your feedback to improve the quality of our ads.
  
  Highly skilled in how to create compelling stories and propositions - sourcing, gathering and writing story content that elicits a response
• Outstanding ability to write copy and judge creative executions within multi-channel Direct Marketing campaigns
• A thorough understanding of the different fundraising acquisition and retention channels and methodologies
• Highly innovative and creative thinker with an ability to critically appraise the ideas of others
• Experience of planning and delivering workshops for a range of senior and junior stakeholders
• Experience of planning focus groups and other insight-led methodologies, to elicit specific insight for creative planning
  
  In return for your dedication and expertise, what will you get?
• Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days (pro rata for part time).
• Pension scheme: Up to 6% contributory pension.
• Flexible working: We do our best to accommodate your preferred work style.
• Learning & Development: Wide range of career opportunities + comprehensive learning.
• Discounts: Access to Blue Light Discount Card and employee benefits platform.
• Wellbeing Assistance: Access to mental health and wellbeing assistance.
• Team Working: Champion our mission in a collaborative team.
• Cycle2Work: Lease a bicycle through the scheme.
• Season ticket loan: Interest-free loan for commuting expenses.
At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the support of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.