SEO Channel Executive

Working as a Channel Executive on one of the UK's largest hospitality websites you'll have an opportunity to make a big impact in business trading and channel performance.

As we are expanding our offering in the UK and Germany you will be implementing and shaping the organic strategy for those markets.

As a Channel Executive who is passionate about SEO you'll help develop and execute a comprehensive SEO strategy.

The role will be working to enhance organic search visibility and engagement to drive traffic and conversion on Premier Inn website.

In-depth knowledge of SEO principles, techniques, and best practices, including keyword research, on-page optimization, link building, and technical SEO.

Excellent understanding of SEO tools including Google Search Console, and Keyword Planner.

Excellent communication and collaboration skills with the ability to work effectively across teams.

Strong analytical skills with the ability to interpret data, analyse trends, and generate actionable insights.

Demonstrable industry experience in Organic search, with proven experience in implementing SEO strategies.

Be part of the Commercial Team

Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you're there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we'll welcome you in.

Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands

Bonus: 10% company performance related bonus

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you'll do

You will drive technical SEO enhancements, ensuring continuous optimisation.

You will collaborate with our content team to optimize on-page content for SEO. You will also work closely with third party agencies and internal PR teams to drive outreach and link building opportunities.

You will track, measure, and report on the performance of SEO initiatives.

You'll collaborate and work with the Paid Search Channel Executive to ensure a seamless SEM strategy