SEO Design Lead

Service Excellence exists to drive the best and most affordable service for those customers, by combining our transformation, planning and improvement skills with the knowledge and expertise of others across various strands of DWP business.
Service Delivery Optimisation, within Service Excellence, is fast paced and challenging and includes Design and Delivery of customer service. There is a GB wide presence. SDO lead design and process improvement across DWP Service Delivery, enabling improvements to customer service, increasing quality and reducing costs., + Create and sustain effective relationships and engagement with stakeholders at all grades, key delivery partners and external stakeholders, collaborating to create powerful, purposeful partnerships and deliver shared goals and objectives.
+ Provide visible and effective leadership, effectively engaging with your team, communicating key messages and supporting people through change. Role model positive behaviours and encourage collaborative working between teams and directorates to drive innovation and service improvements across DWP.
+ Deliver at pace and demonstrate the ability to prioritise plans and resources. You will make evidence based decisions through scenario planning - impacting, managing, and mitigating risk.
+ Communicate effectively at all levels, think laterally, and collaborate across boundaries to achieve desired outcomes; positively influencing key internal and external stakeholders; building trust and confidence.
+ Use and communicate across a range of data, insight, and analysis, forming coherent and credible evidence to influence decision making.
+ Supporting the Service Modernisation agenda by creating and driving efficiencies and improvements to services.
+ Have good organisational skills – including clear understanding of required outcomes, the expected benefits, planning, monitoring etc, ensuring responsibilities for themselves and others are clear. This may include creating and maintaining plans to support the successful delivery of products across Service Delivery.
+ A proven track record of a flexible/proactive approach when leading/operating within a team, with the ability to professionally challenge, where required, and supporting across the business to ensure outcomes are delivered.
+ You actively contribute to building an inclusive working environment where all opinions and challenges are considered and bullying, harassment and discrimination are unacceptable., + Being a resourceful, keen self-starter, showing evidence of working in partnership, engaging and collaboratively working across a wide range of stakeholders, partners and suppliers to deliver shared goals/outcomes and stretching business objectives. (Lead)
+ Designing and implementing changes to customer and/or business processes, making and leading changes that add value, encouraging innovation and a strong focus on improved outcomes/performance. (Lead)
+ Strong and effective leadership in a fast-paced changing environment, developing capability through coaching and mentoring to improve service delivery, support achievement of business objectives and deliver high level performance outcomes.
+ Appropriately and professionally challenge, where required, and supporting across the business to ensure outcomes meet strategic intent, and implementation supports benefit realisation.
+ Resilience in overcoming difficulties by taking ownership of challenges and issues through planning and prioritisation, developing innovative solutions to problems, making best use of available DWP resource.

Behaviours
We'll assess you against these behaviours during the selection process:
+ Leadership
+ Working Together
+ Changing and Improving
+ Managing a Quality Service, The CV is an on-line tool accessed through the Civil Service Jobsite and there is no requirement to upload your personal CV. Our CV element is short, and allows an initial check of eligibility, so please put the main content of your evidence and skills in your Personal Statement.
Personal statement
When completing your personal statement of 1250 words, please read and understand the Key Criteria thoroughly as this is what your written evidence will be assessed against. Your layout is entirely your preference; you may choose narrative, bullets, etc. You may choose to address each criteria separately, however, one narrative example may cover and evidence several key criteria. You may not be able to meet all the key criteria, but please ensure you evidence: the key personal requirements and what have you done that relates to the requirements. You don’t have to explain the whole process, just what you have done and the skills and experience you have used. Share with us what makes you suited to this role and why, what you can do and the skills you have that are transferable to the key requirements, and the life experience or passion you have that are linked to this role.
Application
1. Written Sift
The written sift will be conducted using evidence from your Personal Statement of 1250 words and will be assessed against the Key Criteria within the advert.
In the event of a large number of applications we will use the Lead Key Criteria to initially assess your application during the Sift stage:
Being a resourceful, keen self-starter, showing evidence of working in partnership, engaging and collaboratively working across a wide range of stakeholders, partners and suppliers to deliver shared goals/outcomes and stretching business objectives.
Candidates who pass the initial Sift may be progressed to a full Sift or direct to interview.
2. Interview
Shortlisted candidates will be invited to attend an interview. This will be a video interview.
The interview panel will be a minimum of two people. The interview will assess: Behaviours and Strengths. The interview aims to be more of a conversation exploring the candidate’s capability for the role.
To help you prepare and settle into the interview you will be sent the behaviour questions in advance of the interview, up to 5 days prior to your interview. These questions should be treated as confidential. The interview panel may ask you other questions which will not be shared in advance, including follow-up questions, and those about your strengths.
Candidates will be asked further probing questions to determine suitability for the role.
You will be assessed against:
+ Leadership
+ Working Together
+ Changing and Improving
+ Managing a Quality Service at Level 3.
It may help to use the WHO or STAR model to explain:
What the task/ work was, How you approached the task/work/situation and what the Outcomes were, what did you achieve? Or What was the Situation? What were the Tasks? What Action did you take? What were the Results of your actions?
Sift and interview dates to be confirmed.
3. Selection and Feedback
We will notify all candidates as soon as possible.
Further Information
Find out more about Working for DWP
A reserve list may be held for a period of 3 months from which further appointments can be made.
Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
If successful and transferring from another Government Department a criminal record check may be carried out., + UK nationals
+ nationals of the Republic of Ireland
+ nationals of Commonwealth countries who have the right to work in the UK
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
+ individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
+ Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

+ Learning and development tailored to your role
+ An environment with flexible working options
+ A culture encouraging inclusion and diversity
+ A Civil Service pension with an average employer contribution of 27%