SEO Manager

We're on the lookout for an experienced SEO manager to join our MarComms team. You'll be integral to helping us achieve our product acquisition growth goals. We're looking for someone with a mix of SEO content strategy, technical skills, and data-driven decision-making. You'll also need soft skills such as curiosity, critical thinking, organisation, and be an effective communicator. Working with content writers, web managers and developers, you'll ensure that the Starling website is optimised for search engines for both on-page and technical SEO. There'll also be collaboration with the wider marketing and business teams. You'll share SEO insights to help customer service teams anticipate and address common customer concerns. You'll develop SEO strategies that align with our growth plans, and collaborate with the Head of Digital - Web & SEO on a pipeline of activities to deliver. You'll keep up with industry trends and changes to search engine algorithms, and adjust your strategies accordingly. We value people who are team-oriented and passionate about knowledge sharing and learning. You will:

• Prepare and conduct keyword research and content analysis for web optimisation
• Identify gaps and execute SEO growth through competitor analysis and keyword opportunities
• Partner with the editorial and web teams providing recommendations for organic success
• Plan, develop and implement SEO strategies to achieve organic goals
• Work with the development team to ensure website content is optimised for search engines and user experience
• Monitor and report on search engine rankings, organic traffic, and insights on trends
• Provide regular reporting and updates on performance to stakeholders, creating dashboards
• Develop automations to improve performance and drive efficiencies
• Manage internal tools and develop processes used for optimisation
• Collaboration with internal teams to develop high-performing marketing campaigns
• Take the initiative and spot opportunities for improvements and insights, ASO
• Google Business
• Growing organic YouTube traffic
• HTML, CSS, Javascript and schemas
• Consumer Duty
• Highly regulated industries
• Working with paid media teams
• Digital PR
• Project management skills.
• Bachelor's or Graduate's Degree in marketing, computer science, engineering, or information technology or equivalent experience.
This role is hybrid and will require at least twice weekly attendance at our Spitalfields


• Strong verbal and written communication at all levels
• Analytical skills and the ability to work with large data sets
• Great organisational and time management and the ability to prioritise tasks
• Research skills and attention to detail when pulling data from multiple platforms
• Interpersonal skills to manage relationships with stakeholders
• An inquisitive nature, ability to think creatively and be adaptable
• Problem solving and decision making
• Ability to present ideas to large groups
• Fluency in search engines
• A love of data!
Demonstrated experience of:
• SEO tools such as SEMrush and Screaming Frog
• Analytics and monitoring including Google Search Console and GA4
• CMS platforms
• Technical SEO
• Google Tag Manager
• Core Web Vitals
• Business intelligence tools such as Looker.
  
  Hello, we're Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We're a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We're a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices., You may be put off applying for a role because you don't tick every box. Forget that! While we can't accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren't sure if you're 100% there yet, get in touch anyway.
We're on a mission to radically reshape banking - and that starts with our brilliant team. Whatever came before, we're proud to bring together people of all backgrounds and experiences who love working together to solve problems. Starling Bank is an equal opportunity employer, and we're proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.


• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day's holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary & group income protection
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
• Generous family-friendly policies
• Incentivised refer a friend scheme
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing