SEO Manager

Simpson Millar is currently looking to recruit an experienced SEO Manager to be based remotely with 1 day a week in our prestigious Manchester City Centre Office. As an experienced SEO manager, you will be responsible for working with the Head of Digital to develop, plan and implement Simpson Millar's overall SEO strategy. You will have a proven track record of implementing successful SEO strategies with demonstrable results. You will analyse performance make recommendations for improving visibility of key commercial search terms supporting our aggressive growth plan whilst tracking and reporting on end-to-end performance. Your main responsibilities will include:

• Helping to plan, develop and implement our SEO strategy
• Work towards improving our organic search optimisation and ROI maximisation to defined SEO KPIs such as traffic and rankings
• Regularly perform thorough keyword research
• Monitor redirects, click rate, bounce rate, and other KPIs
• Measure and report performance of all organic digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify problems and deficiencies, implementing solutions in a timely manner
• Work with our development agency to suggest improvements to improve the visibility of the site and elements to improve our SEO performance
• Work on a continual programme of CRO and UX performance improvements to drive new business and engagement
• Guide content team through keyword research and feed into the wider content strategy aligning the output to improvements
• Review content strategy and work with Content Manager to provide guidance to the wider team to improve rankings, traffic and conversion
• Oversee off-page optimisation including link-building
• Optimise campaigns working with social media and PPC Manager.
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Work with the Head of Digital to implement the agreed strategy for digital client acquisition and retention
• Be a key contact working with our Content and PR teams to build the online profile of our lawyers and the Simpson Millar brand
  
  In-depth knowledge of various platforms, Google Analytics including GA4, Google Search Console, SEM Rush and CMS platforms, preferably Umbraco.
• In-depth knowledge of SEO principles and methods with experience in analysing data and making recommendations based on the information
• Expertise in A/B and other testing methods
• Sense of ownership and pride in your performance and its impact on the firm's success
• Critical thinker and problem-solving skills
• Outstanding communication and interpersonal skills building relationships with key stakeholders
• Consumer awareness - quick to understand our audience and support the lead generation for client acquisition
• Strong analytical skills and data-driven thinking
• Ability to think strategically as well as tactically in faced paced environment
• Exceptional eye for detail
• Work to strict deadlines
Essential Key Skill Requirements:
• Minimum 5 years of experience as SEO Manager or similar role
• 8 years of experience in planning and implementing a successful SEO strategy
• Qualification in SEO Optimisation or relevant field.
• Up-to-date on the latest trends and technologies in digital marketing.
  
  ResourceBank Recruitment Ltd RBR House, Hawksworth Road, Central Park, Telford, Shropshire TF29TU
  
  You'll work with industry experts who work on high-profile cases and can help to shape and develop your career, giving you the coaching and mentoring that will allow you to flourish, and your caseload will be interesting and importantly manageable.
Salary: A competitive salary plus benefits. Benefits: 27 days holiday plus bank holidays, the option to buy and sell holidays, hybrid working, company pension, sick pay, life assurance, employee assist program and many more…. At Simpson Millar our Culture is key for us, it drives us and makes us who we are. We're lawyers who exist to help people with their legal needs today and to improve the way the law works for people in the future. We provide trusted expert legal advice, quickly and clearly, every time. There is change going on within the legal industry and in our firm too, so we need people who are adaptable to this, who embrace change and see the opportunity. The future of our business is one that is technology and data driven, so we need people who have the mindset and technological expertise to grow with us. But most of all we need team players who will be willing to work with others, but are accountable for their own work, and who want to achieve great results for both our firm and especially our clients.