SEO Manager, GB&I

The SEO Manager is responsible for developing and designing the organic search strategy for Dyson GB&I. They will work internally and with our agency partners to provide recommendations and execution of best in class on site optimisation to improve ranking and visibility. They will deliver a growth strategy for our cross-category portfolio with customer experience and the Dyson brand at its heart. As part of the e-Commerce team, your main responsibilities will be to:

• Drive successful campaigns across search engines in Performance marketing
• Act as the strategic lead in organic search channels working closely with channel specialists in media agency
• Be responsible for search budget and reporting in close collaboration with E-Commerce and Digital Managers
• Continuously optimise key word and channels based on performance and building testing roadmaps to drive growth in acquisition and retention
• Give strategic guidance for SEO and optimization
• Drive our share of traffic and demand from SEO and drive conversion rate of that traffic
• Bring the business on a journey to drive down media costs, think digital content first and drive a Communications digital mindset
  
  We're looking for someone that has:
• Experience in SEA/SEO positions on either the client or agency side
• Digital Marketing or general business degree would be preferable
• Experience reviewing technical SEO issues and recommend fixes
• Experience with direct off-page optimization projects (e.g. link-building)
• Developed and maintained site structure optimised for crawlbots
• Developed content based on target keyword research.
• Built an Internal Linking Structure
• Developed and maintained a robust briefing process for internal teams to follow
• A strong understanding of various paid media platforms
• Delivered and maintained a comprehensive view of the competitive search landscape
• Collected data and reported on traffic, rankings and other SEO aspects
• Created insightful, data-based reports and draw meaningful conclusions that drive overall sales growth.
• Collaborated and able to build great relationships with internal and external stakeholders; able to manage external agencies on a project basis
• Managed budgets, timeline and costs within agreed projects
  
  Financial:
• Performance related bonus
• Company paid Life Insurance
• Discounts on Dyson machines
• Competitive pension scheme
• Flexible benefits programme with a growing range of voluntary benefits, including the ability to purchase additional holidays
Lifestyle:
• 27 days holiday plus statutory bank holidays
• Secure bike parking
Health:
• Private Medical insurance for all employees
• Employee Assistance Program for employee and dependents
• Digital GP and prescription service