SEO Manager, GB&I
Dyson, Bristol
SEO Manager, GB&I
Salary not available. View on company website.
Dyson, Bristol
- Full time
- Permanent
- Onsite working
Posted today, 25 Oct | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: dffd23685ce74dc3a4e0f287eb133991
Full Job Description
The SEO Manager is responsible for developing and designing the organic search strategy for Dyson GB&I. They will work internally and with our agency partners to provide recommendations and execution of best in class on site optimisation to improve ranking and visibility. They will deliver a growth strategy for our cross-category portfolio with customer experience and the Dyson brand at its heart. As part of the e-Commerce team, your main responsibilities will be to:
- Drive successful campaigns across search engines in Performance marketing
- Act as the strategic lead in organic search channels working closely with channel specialists in media agency
- Be responsible for search budget and reporting in close collaboration with E-Commerce and Digital Managers
- Continuously optimise key word and channels based on performance and building testing roadmaps to drive growth in acquisition and retention
- Give strategic guidance for SEO and optimization
- Drive our share of traffic and demand from SEO and drive conversion rate of that traffic
- Bring the business on a journey to drive down media costs, think digital content first and drive a Communications digital mindset
We're looking for someone that has: - Experience in SEA/SEO positions on either the client or agency side
- Digital Marketing or general business degree would be preferable
- Experience reviewing technical SEO issues and recommend fixes
- Experience with direct off-page optimization projects (e.g. link-building)
- Developed and maintained site structure optimised for crawlbots
- Developed content based on target keyword research.
- Built an Internal Linking Structure
- Developed and maintained a robust briefing process for internal teams to follow
- A strong understanding of various paid media platforms
- Delivered and maintained a comprehensive view of the competitive search landscape
- Collected data and reported on traffic, rankings and other SEO aspects
- Created insightful, data-based reports and draw meaningful conclusions that drive overall sales growth.
- Collaborated and able to build great relationships with internal and external stakeholders; able to manage external agencies on a project basis
- Managed budgets, timeline and costs within agreed projects
Financial: - Performance related bonus
- Company paid Life Insurance
- Discounts on Dyson machines
- Competitive pension scheme
- Flexible benefits programme with a growing range of voluntary benefits, including the ability to purchase additional holidays Lifestyle:
- 27 days holiday plus statutory bank holidays
- Secure bike parking Health:
- Private Medical insurance for all employees
- Employee Assistance Program for employee and dependents
- Digital GP and prescription service
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