Shopper Marketing Manager

We have an exciting opportunity to join our Trade Marketing function here at FBC!, Reporting into the Head of Shopper Marketing, we are looking for an ambitious Shopper Marketing Manager who has a real passion for brands and marketing and an excellent understanding of the UK retail environment. You will be responsible for supporting the UK & Ireland relaunch of a well-known heritage brand and the launch of exciting NPD from outside the UK alongside long-term product range development. If you enjoy managing multiple projects, have strong attention to detail and a highly commercial background, this could be the role for you! Main Responsibilities

• Day to day communication with the Brand Marketing team, Shopper Marketing team and agencies - translating & influencing brand strategy for shoppers.
• Develop and manage full 360-degree Shopper Marketing campaigns (online, in-store and digital).
• Working with the Brand Marketing Manager, Shopper Marketing team & Category Insight team to evaluate the outcomes of activity.
• Budget ownership and management to deliver strong ROI while meeting brand/customer objectives.
  
  Bachelor's degree or equivalent, ideally in a relevant subject (business / STEM / psychology / marketing).
• Data numeracy (ideally NIQ/Circana)
• A genuine interest in applying strategy and analytics to creatively deliver successful shopper marketing activity. Appreciation of the marketing discipline and a fluency in contemporary marketing strategy, media channels and creative options.
• Good interpersonal skills combined with a can-do mentality and an ability to make things happen.
• Strong Presentation, Excel & PowerPoint skills
• Previous experience (ideally 3 to 5 years) working as a shopper marketing manager within an FMCG environment with proven delivery of shopper marketing plans.
• Both strategic and hands on
• Exceptional at building relationships across the board and influencing at all levels - both internally and externally with retail partners.
• Strong self-starter with excellent communication skills
• Confident and ready for the opportunity to lead and progress in Shopper Marketing
  
  We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).
FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations. We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader. Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox's or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success., FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.