Snacks Consumer Insights Manager

At General Mills, we have an exciting opportunity for you to shape the future of some of the world's most beloved brands as consumer insights manager for our snacks portfolio, which includes Europe's favourite cereal bar brand Nature Valley. In this role, you will be a critical member of the snacks BDT (brand development team) and partner with Brand Leaders, Marketers and Product Developers, bringing deep insight expertise, and strategic clarity to key business questions. You will be a simplifier, collaborating with local market teams, cross-functional stakeholders and agencies to build trust, alignment, and confidence. You will work with senior leaders to distill insights with clarity and purpose, driving brand growth. What your role is Deep dive into the snacks portfolio to uncover crucial insights that will drive brand building and innovation strategies to new heights on our flagship brands Nature Valley and Fibre One Spearhead the development of innovative learning plans to enhance product, packaging, and pricing strategies, pushing boundaries for exceptional execution Utilize our demand spaces framework to unlock game-changing growth opportunities and set the stage for unparalleled success Play a pivotal role in shaping the future of our flagship brands, Nature Valley and Fibre One, by crafting and executing cutting-edge brand strategies Collaborate closely with the Brand Experience teams to refine every aspect of communication and brand experience, ensuring a seamless customer journey Harness the power of analytics to connect the dots between market data, consumer insights, and secondary data, transforming insights into actionable strategies Embrace agile learning tools to accelerate decision-making processes and drive innovation at a rapid pace

• A minimum of 8 years of CMI experience ideally with another FMCG manufacturer, with a solid understanding of brand building and innovation research methodologies.
• Experience working in cross-functional teams in a highly dynamic environment
• Able to thrive in an agile and fast moving team, employing pragmatism and leveraging existing knowledge and insight to provide new perspectives and insights
• Demonstrate a high level of intellectual curiosity
• Ability to see the big picture - to simplify and synthesise multiple disparate data sources into compelling growth strategies
• Must be a strong storyteller. Motivates action through fact-based, inspirational material - verbal, written & presented
• Confident and clear communicator with executive level leaders
• Demonstrates excellent Stakeholder management skills
  
  A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women
• Flexible and employee-focused work culture
• Equal Employment opportunities
• Competitive package with benefits
At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future. https://youtu.be/FDXuALHw9TY?si=mvy2MaNUmwiv1QbY