Social Brand Manager - L'Oréal Men Expert

Social Strategy

• Inventing the big social idea & hook as part of the wider campaign and media plan working directly with Creative Agency McCann.
• Identifying the right talent for campaigns (new faces & key VIP drivers) and creating relevant brand tribes.
• Working alongside the SPBM, responsible for influencer selection, management & input on local shoots & content generated thereafter.
Campaigns & Content
• Own influencer activation & content strategy in line with brand calendar.
• Be the go-to expert in ALL social channels & formats available, creating relevant & engaging content optimised for each platform
• Ownership of deliverables: Forecasting and briefing campaigns, creative sign off on all content, building campaign slides to present our great work to wider teams
Social Commerce
• Build TikTok Shop strategy for the brand, identifying top social sellers and aligning activation alongside key calendar moments driven by both NPD and social gems.
• Responsible for retailer tentpole events including Amazon Prime Day plans and activation - selecting key influencers, products and messaging working alongside the e.com activation team.
Analysis & Reporting:
• Post campaign analysis and best practice sharing internally.
• Scaling learning agenda across immediate brand team and broader international network.
  
  A digital native who has their finger on the pulse of modern male culture.
• A strong creator and communicator with internal and external stakeholders.
• Obsessed with all things social showing a strong understanding of each platform and awareness for social trends.
• An ability to balance creativity with analytics & organisational skill.
• Enjoy building relationships with talent, fostering strong connections.
• Have strong presentation skills and can present with confidence.
• Ability to work in a fast paced and demanding workplace.
• Excellent team player who supports the wider team.
  
  We are on the lookout for a Social Brand Manager to join the L'Oréal Men Expert team. This role is core to our brand structure, setting & managing the digital & advocacy strategy for the UK's n1 male skincare brand across a range of social platforms. If you want to dream big about creative strategy, lead digital campaigns driving real impact and be part of a dynamic team shaping the future of male beauty, this role is for you., L'Oréal Men Expert is at the forefront of CPD growth & strategy, a brand championed at a global level to accelerate our relationship with men via category leading NPD in 2025. We are the UK's #1 Male Skincare brand and this is just the beginning., L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie.

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself. Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years' service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.