Social Content Lead - Garnier

The Social Content Lead will be responsible, alongside the Brand Business Directors & Social Brand Managers to ensure that Garnier social content wins on relevance & attention with all consumers for product campaigns and on our Owned social channels. This role will also allow Garnier to drive strong cross-category opportunities, gain efficiencies and continue to dominate in Share of Influence & Engagement. You will be responsible for leading and animating a tribe of Social Brand Managers (hard line reporting to the Brand Business Director) as well as manage the Owned-channel Social Brand Manager. You will also be responsible for defining the strategy to ensure that Garnier is representing and speaking to a diverse consumer base in an authentic and engaging way in all social content. Thayers has recently been integrated into the Garnier business unit, so the Social Content Lead will also play a role in defining the role of content in raising awareness on this fast-growing brand. The Roles and Responsibilities of this include:

• Lead paid & owned content and influencer strategy for Garnier with strategic and creative thinking
• Oversee WPP forecasting and relationship with key team members
• Drive owned social strategy inc. TikTok Shop Garnier handle content strategy, and manage the Owned Social Manager, who is responsible for creating owned social content to achieve engagement targets across all channels.
• Create best in class content briefs with the Social Brand Managers to drive consumer led content that is platform specific focussing on maximising engagement, Strategic Thinking & Vision: Develop and execute a comprehensive social media strategy aligned with Garnier's overall brand objectives.
  
  Are you passionate about innovative beauty and know how to increase creativity and audience engagement? We are on the lookout for a Social Content Lead to join L'Oreal UKI's Garnier team in the Consumer Products Division and be a key player in our mission to drive strong cross-category opportunities., Content Expertise: Deep understanding of content creation across various social media platforms (TikTok, Instagram,Meta, etc.) with a proven ability to tailor content for maximum engagement.
• Agency Management: Experience in managing external agencies, including budget oversight and performance monitoring.
• Analytical Skills: Ability to track, analyse, and interpret social media data to measure campaign effectiveness and inform future strategies.
• Communication & Presentation Skills: Excellent communication skills, both written and verbal, with the ability to present ideas and results clearly and persuasively to stakeholders.
• Adaptability & Innovation: Ability to thrive in a fast-paced environment, embracing new trends and technologies in the ever-evolving social media landscape.
• Collaborative: ability to collaborate efficiently with key stakeholders - leadership of influence
• Proactive and Open: embracing new ideas, challenges and change with positivity and a hands-on approach.
• Knowledgeable about Diversity Equity and Inclusion: you are passionate about this topic, and knowledgeable about what brands can do to ensure they are including all potential consumers in an authentic way.
  
  L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.The Consumer Product Divisions holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie.

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself. Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years' service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.