Social Media Assistant

The Social Media Assistant is the foundation of the Social Media team and an,

• Support in the flawless day-to-day execution of our channels.


• The social lead for copy briefing, liaising with global teams to compile briefs -


including central (London) and APAC.

• Owning weekly and monthly reporting across different KPIs including


engagement and listening.

• Decode metrics to provide insights around any specific subject, utilising social


tooling and platform capabilities.

• Contribute creatively by sharing platform-native ideas, suggesting platform


native creators and support on APAC channels.

• Actively contribute to creative conversations around content ideation,


suggesting creators and partners with a finger on the pulse of social trends.

• Confidently communicate your ideas through the building of effective working


relationships with global teams.

• Lead communications with regional social and digital teams, keeping them uo


to date with global marketing plans and interpretting local nuance. Supporting

the wider teams with updates on local social planning.

• Through an understanding of platform nuances, suggest different publishing
  
  integral member of the wider Channel Innovation team. A strategic thinker with


incredible attention-to-detail, you will have a keen interest and understanding of the

social media landscape - including content ideation and optimisation, publishing

algorithms, building and engaging communities, planning and execution of socially-

led campaigns, social listening and reporting.

You are passionate about social and the way it connects people. You understand the

complexities and nuances because you are an avid user, on the pulse of upcoming

trends and platforms in an emerging space with an inherent understanding of social-

first content. You are naturally curious, always seeking out best practice examples

and a forward-thinking approach.,
• In-depth knowledge of all western social platforms and native content,


including not limited to: Instagram, TikTok, X, Facebook, Pinterest, Snap,

YouTube.

• An understanding of Asian social networks is essential, including but not


limited to:

WeChat, Weibo, Douyin, Red Book, Line, Kakao.

• An analytical mind with an undersanding of social metrics, and how to


interpret that data into actionable insights and learnings.

• Demonstrate a strong work ethic and willingness to learn; a self-starting


attitude and enthusiasm is a must.

• An exceptional communicator - confident in presenting ideas and social


thinking to different parts of the business and stakeholders.

• Possess a BA/BSc, or similar.


MEASURES OF SUCCESS


• Ensure daily end-to-end planning, executing and reporting on organic social


channels.

• Consistently drive performance through exceptional publishing execution.


• Build and maintain strong relationships cross-team relationships with a focus


on central function and APAC.

• Own, update and present the collaborator bank on a regular basis, a bible of