Social Media Lead in Content Delivery

We are seeking a dynamic and strategic Social Media Lead to join our Communications Directorate. This is an exciting opportunity to shape and drive the social media strategy for one of the most respected financial institutions in the world. The Social Media Lead will manage and deliver all social media activities, ensuring cohesive and engaging content across our platforms, and will lead a dedicated team to enhance our online presence and community engagement.

This is a people management role. You will be responsible for day-to-day management of the team and for defining roles and responsibilities. You will develop your team through sharing information effectively, coaching and communicating a clear vision to ensure that your staff are productive, engaged and motivated to deliver the area's aims. This will include setting clear goals and smart stretching objectives that are aligned to those of the team, division and directorate. You will also be responsible for managing all staff-related matters that may arise including performance, absence and sickness.,

• Develop and implement a comprehensive social media strategy across all the Bank of England social media channels (X, LinkedIn, Facebook, Instagram, YouTube, etc.).


• Oversee the creation, scheduling, and publication of engaging content that aligns with the Bank's mission and values.


• Lead and co-ordinate a team of social media professionals - directly or via matrix management - including Social Media Managers, Museum Digital Engagement Officer, and Content Creators.


• Coordinate with other departments, including the Press Office and Content Production team, to ensure a unified approach to content and messaging.


• Monitor social media trends, identify opportunities for engagement, and manage the Bank's online reputation.


• Analyse social media performance metrics and generate regular reports to inform strategy adjustments and demonstrate the impact of social media activities.


• Enhance community management practices to foster positive interactions and engagement with our audience.


• Work closely with the Press Office to support their social media needs and provide insights into public discourse relevant to the Bank., Important: Please ensure that you complete the 'work history' section and answer ALL the application questions fully. All candidate applications are anonymised to ensure that our hiring managers will not be able to see your personal information, including your CV, when reviewing your application details at the screening stage. It's therefore really important that you fill out the work history and application form questions, as your answers will form a critical part of the initial selection process.


The assessment process will comprise of two stages: a first interview, where you will have a chance to showcase your skills and experience; if successful, you will be given a brief to develop and present during your second and final interview.

This role closes on Sunday 8 September 2024.

Please apply online, ensuring that you complete your work history and answer ALL the application questions fully and in detail as your application will not be considered if all mandatory questions are not fully completed.


• Proven experience in a senior social media role, ideally within a large organisation or public institution.


• Strong strategic thinking and the ability to translate organisational goals into effective social media strategies.


• In-depth knowledge of our core social media platforms: LinkedIn, X, Facebook, Instagram, YouTube, and their ad platforms.


• Excellent leadership and team management skills, with the ability to inspire and develop a diverse team.


• Experience in running successful paid social media campaigns.


• Strong hands-on experience in managing and growing a successful Instagram profile.


• Strong analytical skills and experience with social media analytics tools to measure and report on performance.


• Exceptional communication and interpersonal skills, with the ability to work collaboratively across departments.


• A proactive and innovative approach to social media, with a keen eye for emerging trends, channels, and opportunities.


• Understanding of the financial sector or public institutions is desirable but not essential.


• Experience with Google Ads desirable but not essential.
  
  The Bank values diversity, equity and inclusion. We play a key role in maintaining monetary and financial stability, and to do that effectively, we believe we need a workforce that reflects the society we serve.


At the Bank of England, we want all colleagues to feel valued and respected, so we're working hard to build an inclusive culture which supports people from all backgrounds and communities to be at their best at work. We celebrate all forms of diversity, including (but not limited to) age, disability, ethnicity, gender, gender identity, race, religion, sexual orientation and socioeconomic status. We believe that it's by drawing on different perspectives and experiences that we'll continue to make the best decisions for the public.

We welcome applications from individuals who work flexibly, including job shares and part time working patterns. We've also partnered with external organisations to support us in making adjustments for candidates and employees in the recruitment process where they're needed.

For most roles where work can be carried out at home, we aim for colleagues to spend half of their time in the office, with a minimum of 40% per month. Subject to that minimum requirement, individuals and managers should work together to find what works best for them, their team and stakeholders.

We encourage flexible working, part time working and job share arrangements. Part time salary and benefits will be on a pro-rated basis as appropriate.

This role offers a salary of £46,500 - £52,500. In addition, we also offer a comprehensive benefits package as detailed below:

• A non-contributory, career average pension giving you a guaranteed retirement benefit of 1/95th of your annual salary for every year worked. There is the option to increase your pension (to 1/50th) or decrease (to 1/120th) in exchange for salary through our flexible benefits programme each year.


• A discretionary performance award based on a current award pool.


• A 8% benefits allowance with the option to take as salary or purchase a wide range of flexible benefits.


• 26 days' annual leave with option to buy up to 12 additional days through flexible benefits.


• Private medical insurance and income protection.


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