Social Media Manager

As the Senior Social Media Manager, you will be at the forefront of our brand's online presence. You will lead the management and execution of innovative social media campaigns, integrating both paid and organic initiatives.

As a key member of our brand marketing function you'll play a pivotal role in increasing brand exposure and driving new users and brand awareness through social media. Leading on full-funnel campaigns, you will foremostly help us achieve our aim of using newspapers to make Findmypast famous.

Through social media channels, you will help Findmypast stay ahead of the competition, from developing brand awareness campaigns and maximising events, to generating inbound traffic and working with key partners such as the National Archives and British Library. From curating top user-generated content, to creating cut-through messaging and managing influencers, this is a varied and exciting role for which the ability to create compelling content is essential.,

• Content strategy: Deliver high quality content, ensuring it is highly effective, targeted, and aligned to wider promotions. Ensure all content fosters a positive online community, driving business and audience value.


• Campaign management: Lead the planning, management, execution, and optimisation of multi-channel social media campaigns supporting the Head of Community. Develop and manage paid and organic social media campaigns ensuring all align with the overall social media marketing strategy and brand objectives.


• Stakeholder alignment: Oversee the application of the social media strategy with wider marketing channels and Product teams, ensuring a cohesive and unified brand message. Work closely with cross-functional teams to coordinate campaign timelines, objectives, and deliverables, creating a seamless experience across all touchpoints.


• Channel management: Manage daily operations across all social media channels, ensuring tailoring content to each platform's unique audience and features. Lead by example working with the Social Media Manager and Social Media Executive, focusing on business value and sharing social media expertise and guidance


• Analytics and Reporting: Responsible for monitoring, analysing, and reporting on social media metrics and social listening insights, providing actionable insights to improve performance and strategy., 1. We're driven by the desire to create a fantastic social media marketing campaigns

2. We're naturally collaborative and our cross functional team works closely with our colleagues to enhance our product
3. We're neatly set up for flexible working and giving people the freedom to thrive

This role requires a dynamic, experienced individual, passionate about social media, who can produce engaging content, manage multi-channel campaigns, and leverage social media trends to drive engagement and growth.

• Knowledge of social media management platforms and content creation tools


• Extensive social media experience, with a proven track record of driving engagement and growth through creative content and strategic campaigns.


• Expert level understanding of social media channels and digital marketing


• Strong project management skills


• Demonstrable creativity and strong attention to detail


• Strong analytical abilities to measure and report on campaign performance, with experience in data analysis tools.


• Knowledge of the latest social media trends and algorithms


• Positive attitude, detail-oriented with good multitasking and organisational ability


• A creative mindset with the ability to think outside the box and develop innovative social media content and campaigns.
  
  Findmypast is the British-owned world leader in online family history with millions of registered users across its family of brands, which include Findmypast, Genes Reunited, the British Newspaper Archive and Twile.
  
  You won't find any bureaucracy here, but you will find:


• Generous holiday allowance with the chance to buy more


• A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee's side).


• All the health and wellbeing benefits you'd expect and some you wouldn't (Careers Page)


• The chance to work with smart and fun people on products that will bring joy to millions.


Findmypast is a remote-first business but we also value seeing each other in person. It helps us do great work. We ask our employees to attend one of our office hubs in London or Dundee once a quarter and meet for company offsites from time to time, so we can spend valuable time together working collaboratively.

What to expect next:

Our interview process is fast and goes like this:

• Interview with the Head of Community (45 mins)


• Presentation to the Director of Brand and Communications and Head of Community (1 hour)


We don't want our approach to hold anyone back, so if we need to tweak this for you, please just ask. Plus, we'd love to know your pronouns so please let us know when you apply.

We want Findmypast to be the best company for all our diverse employees and customers. If you'd like a deeper understanding of our commitment to diversity, check out our careers page ., Findmypast is a remote-first organisation with office hubs in London and Dundee. This role is permanent remote-first position, working 35 hours per week, with regular team days in our London Fleet Street office. We offer a generous package including 26 Days Holidays + Bank Holidays, health cash plan, corporate gym discounts, excellent pension, a competitive salary, and many more staff discounts and benefits.