Social Media Manager

We're looking for a talented Social Media Manager to join our dynamic Brand, Markets, and Clients (BCM) team. This is a pivotal role for someone with a passion for storytelling and creativity, who understands the power of social media to elevate our brand, engage our audiences, and drive business impact. They will be a confident communicator keen to share their expertise with colleagues across the firm and support Partners to grow their social media profiles.,

• Social media strategy: Develop and execute RPC's global social media strategy to enhance brand awareness, showcase expertise, and support business objectives across platforms, including LinkedIn, Instagram, X, and TikTok.
• Content creation: Create, curate, and oversee high-quality, engaging content, including posts, graphics, videos, and stories tailored to each platform.
• Campaign management: Lead end-to-end social media campaigns, collaborating with practice groups and wider marketing teams to amplify thought leadership, PR, events, directories, and awards.
• Paid advertising campaigns: Plan, execute, and optimise paid social media campaigns across platforms to boost reach, engagement, and conversions. Manage budgets and ensure campaigns deliver ROI.
• Social media training: Deliver training sessions and create resources for key stakeholders to enhance their understanding and effective use of social media.
• Analytics and reporting: Track, analyse, and report on the performance of social media activities. Provide actionable insights to optimise engagement and ROI.
• Compliance: Ensure all social media content complies with RPC's brand guidelines and strategic objectives.
• Collaboration: Work closely with the Digital, Communications, Campaigns, Business Development, and Creative teams to align messaging and deliver integrated marketing campaigns.
• Trendspotting: Stay informed about the latest social media trends, platform updates, and best practices. Proactively identify new opportunities to elevate RPC's presence.
  
  5+ years (ideally but not mandatory) of professional experience in social media management, including running paid campaigns. Experience in professional services, legal, or corporate environments is an advantage.
• Expertise in managing paid social campaigns (LinkedIn Ads, Instagram Ads, etc.) with proven ROI.
• Proficiency in social media management tools (e.g., Agorapulse, Hootsuite) and analytics platforms (e.g., GA4).
• Strong writing, editing, and creative skills with a keen eye for detail.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with experience in collaborating across teams and presenting to senior stakeholders.
• Understanding of audience targeting, remarketing, and ad performance metrics.
• Familiarity with social media trends and platform-specific best practices.
• Strong understanding of SEO and how social media contributes to search engine performance.
• Insights into trends in professional services and how social media can support thought leadership and business development.
Knowledge, skills and experience
• Demonstrates a growth mindset and is committed to lifelong learning to build knowledge and expertise.
• Develops [internal and external] client relationships and adopts a client-centric approach to deliver strong results and innovative solutions.
• Manages and influences client relationships and experiences.
• Manages people, resources, budgets and projects efficiently and commercially.
• Utilises data to deliver commercial solutions.
• A collaborative and influential leader within a team who coaches and develops junior team members to achieve their full potential.
• Committed to being a part of a supportive, inclusive and collaborative firm culture.
  
  The Social Media function sits within our Digital Marketing team and is a vital part of RPC's wider Brand, Clients & Markets (BCM) department. BCM is at the heart of driving our firm's profile and strategy. With over 70 members, BCM plays a key role in shaping RPC's narrative both internally and externally.