Social Media Manager Summary

About the DepartmentThe Church of England's Digital Team was created in 2016 to develop the Church's approach to the web, social media and wider technological innovation. The team collaborates with and supports teams and departments across the Church in line with its wider vision and strategy, while identifying digital opportunities to engage new audiences with messages of the Church. Based in the Communications Team, it also works closely with Church House Publishing on national campaigns, such as Christmas and Easter. The team has developed a strong social media presence, transformed national websites and pioneered the use of technology such as voice and apps to help people grow in their faith. What you'll be doingYou will be working with the Social Media Officer, to create content for a variety of audiences across our social media channels, with an emphasis on content for a younger and more diverse audience and bringing our digital evangelism, discipleship and common good priorities to life through our various national channels and platforms. The role is also responsible for overseeing the strategy and implementation for our national community management, content creation and messaging monitoring. You'll work with the Church's multi-award-winning Digital Team to develop innovative and strategic social media content and campaigns that invite people to connect with their local church, encourage people to deepen their faith and share how the Church works for the common good in communities across England. You will work to support the wider Communications department and teams across the National Church Institutions with social media usage across TikTok, Instagram, Facebook, Twitter, LinkedIn and YouTube, with a real passion for building engagement across all social media platforms and reaching new audiences. Reporting to senior leaders, you will create sentiment and scale analysis on a range of topics to use insights to inform national response and strategy. Your role will involve:

• Plan, curate, and schedule daily content for our social media channels, ensuring a broad, high-quality mix of tailored content that meets our goals.
• Liaise with content producers on platform-specific, social-first content.
• Work with the Social Media Officer, coordinating and implementing social media community management, creating engagement and growing our following.
• Produce regular analysis of weekly online service figures.
• Develop relationships with influencers and micro-influencers to create social media content.
  
  Exceptional writing, copy-editing, and proofreading skills, ensuring clear, flawless communication without any errors.
• Excellent digital skills, including expertise in industry standard tools, particularly digital channel management software, social networks, evaluation and analytics tools, such as Sprout Social.
• Experience of working as a social media manager or equivalent role for a large, national or international organisation.
• Experience of running digital and social campaigns for large organisations.
• Comfortable and confident promoting the Church of England and faith in Jesus Christ in the digital public square.