Social Media Officer

Pan is seeking a talented Social Media Officer who will drive engagement and reach on social media to increase awareness and interest of our work. You'll have a proclivity for storytelling and possess the communication skills to tailor compelling messages for our different audiences, ensuring we are engaging them consistently and in the most effective way. You will need to be comfortable producing engaging digital content, delivering successful social media campaigns, and effectively reporting and extrapolating data on analytics and reach. Pan's communication approach aims to be informative and positive, we wish to share the impressive journeys of our staff and participants, whilst highlighting the essential benefits of our work, and relating our impact to wider issues the UK is facing. The core focus is to raise our profile to encourage individual donations, and interest from corporate fundraising. Key Tasks (more details in our job pack):

• Leading social media: you will create, coordinate and deliver regular activity over socials.
• Social media strategy: Develop and implement social media strategies and policies, and work with the fundraising team to develop social media fundraising campaigns.
• Content analysis: Collect and analyse the performance of communications activity to assess our impact and opportunities for brand growth.
• Planning & Scheduling: Lead on delivery and scheduling of the Communications Calendar, this will include horizon scanning of the news agenda as well as regular yearly campaigns i.e., Refugee Month, Anti-Slavery Month, International Women's Day etc.
• Planning: Create a forward plan for story gathering, working with staff across the organisation to make sure there are enough stories to meet Pan's ongoing needs and demonstrate the full range of the work.
  
  If you have a passion for storytelling, thrive in a grassroots environment, and you're interested in working for a charity who uses the arts for social change, then we encourage you to read our job pack and apply!, We are looking for someone that is wanting to grow and develop in this role, and we are committed to providing the time and resources needed to ensure that you flourish. We ask that you maintain a willingness to learn.
1. A minimum of two years' work experience in a communications role, or equivalent. 2. Extensive knowledge and use of social media channels (X, Facebook, LinkedIn, Instagram etc.) trends and best practices. 3. Proven experience in social media management, content creation, and community engagement. 4. Experience using a range of tools to create digital communications materials (e.g. Canva and video editing software) and content management systems (e.g. WordPress). 5. Understanding of the digital landscape, emerging trends, tools and best practices in social media and digital communications. 6. Strong creative flair with a good understanding of best-practice design principles. 7. Excellent writing, editing and proofreading skills, with strong attention to detail. 8. Demonstrated experience developing and implementing social media, digital and campaign strategies, and using reporting and analytics tools - with proven success in driving engagement and followers. 9. An interest and enthusiasm for Pan's work., We particularly welcome and are actively seeking applications from people of colour or people with lived experience of migration, who are currently underrepresented within our office team. We are also a disability confident employer and welcome applicants with disabilities. Celebrating the diversity within our team is a priority for the organisation and we promote equality, diversity and inclusion throughout our projects and our workplace. This is a fantastic opportunity for an enthusiastic individual who would like to work for a forward-thinking, open and honest organisation and make a real impact to the communities we work with. Please find our full job pack on the link below.

Pan Intercultural Arts supports vulnerable communities to reimagine new futures through creativity. We support asylum seekers, refugees and migrants, survivors of trafficking and young people who are not being served by society by providing weekly sessions which explore how creativity can help build communication and confidence. Annually, we run over 10 different projects for over 800 participants delivered by artists, many of whom were past participants and have lived experience of the obstacles participants face. By harnessing the power of the arts, playfulness, and a healthy dose of silliness, we foster a safe, consistent space for our participants to create, sing and move together. We aim to run our projects with continuity so that our participants can leave when they are ready, not when the project ends. Whether they leave to pursue further education, start a new job or join a club - our participants leave feeling ready to fully integrate into their surroundings and to move beyond what they have faced.