Specialist II, Brand Marketing, Fitness, London / West

NIKE, Inc. doet meer dan alleen de beste atleten ter wereld uitrusten. Ons bedrijf is een plek om volledig tot ontplooiing te komen, grenzen af te breken en het onmogelijke mogelijk te maken. Wij zoeken naar mensen die kunnen groeien, denken, dromen en creëren. Kenmerkend voor onze cultuur is dat we diversiteit omarmen en voorstellingsvermogen belonen. Als merk zoeken we naar presteerders, leiders en visionairs. Bij NIKE, Inc. draait het om iedereen die vaardigheden en passie met zich meebrengt naar dit uitdagende en voortdurend veranderende spel. De medewerkers van marketing en communicatie zijn de verhalenvertellers van NIKE, Inc. Deze mensen zetten de toon voor het merk. Het is een creatieve groep experts die Nike's verhalen van innovatie en sport vertellen via reclame, merkstrategie, digitale betrokkenheid en productpresentatie. Via uiteenlopende kanalen, variërend van winkels tot sociale media, verbinden de teams van Marketing & Communication de wetenschap en kunst van Nike's innovaties met de harten en hoofden van atleten overal ter wereld. WHO YOU'LL WORK WITH Nike exists to serve athletes

• through inspiration, innovation and iconic experiences. Everything that you see from Nike is crafted and obsessed by a team of passionate, hardworking and uncompromising people who believe that sport makes the world a better place and chasing the highs of winning shows the world what is possible.
As Brand Marketing Specialist II, you will be a part of the London, UK & Ireland Brand Marketing Team, reporting directly to the Fitness Brand Manager London UK & Ireland and be part of the fitness team driving Nike's vision on the ground. You will also work cross-functionally within London UK & Ireland with key partners such as Sports Marketing, Brand Creative, SCI and Consumer Insights in service of our athletes. And you will of course build strong relationships with key partners in the city - a collection of the faces & organisations that we believe best represent our brand., This is a brand marketing role focusing on fitness working on building the on the ground relationships to contribute to the wider fitness marketing strategy and delivering against Nike's seasonal campaigns. This role you will be responsible for supporting our Fitness Brand point of view in London UK & Ireland including:
• Supporting the Manager Brand Marketing Fitness in identifying the people & organisations that best align to our brand values and can best bring the fitness strategy to life. Then managing these relationships in a robust yet sustainable fashion.
• Coordinating with the Geography Fitness Brand team in the Netherlands to support the amplification of key seasonal stories through on-the-ground executions. This can include but is not limited to pinnacle Nike brand executions but also come through our wholesale marketplace in the form of on-the-ground partner marketing executions.
• Supporting the identification & gathering of structured and continuous consumer insights to allow us to better serve athletes on the ground in London and UK & Ireland through Fitness and then feeding back these insights to EMEA/Global in order to help refine our longer-term strategy
  
  We are looking for a talented marketer in the making with a hardcore passion for Nike, fitness, sport and youth culture, and an ability to uncover stories that will inspire the Gen Z/A. An individual with a winning mindset paired with the commitment to make it happen and willing to adapt on the fly.
• First years of relevant marketing experience within the UK&I market and a demonstrable understanding of the consumer, the city and Nike's position within it.
• A clear passion for and understanding of the people, gyms and organisations which make up the UK's Fitness communities and the key moments/events which are important to the fitness consumer.
• Clear understanding of the different activities (HIIT, yoga, spin, S&C etc.) within fitness, with extensive knowledge of hybrid fitness culture.
• A proven track record of translating consumer/member insights into a brand activation
• Possesses a creative spark to bring new ideas to the table
• Fully committed to working as a team and until the job is done
• Enjoys mixing time in the office with time out in the city
• Ability to connect, foster and manage external relationships
• Growth mindset and desire to develop as a marketer