Specialist II, Brand Marketing, Women's Lifestyle, London / West

NIKE, Inc. doet meer dan alleen de beste atleten ter wereld uitrusten. Ons bedrijf is een plek om volledig tot ontplooiing te komen, grenzen af te breken en het onmogelijke mogelijk te maken. Wij zoeken naar mensen die kunnen groeien, denken, dromen en creëren. Kenmerkend voor onze cultuur is dat we diversiteit omarmen en voorstellingsvermogen belonen. Als merk zoeken we naar presteerders, leiders en visionairs. Bij NIKE, Inc. draait het om iedereen die vaardigheden en passie met zich meebrengt naar dit uitdagende en voortdurend veranderende spel. De medewerkers van marketing en communicatie zijn de verhalenvertellers van NIKE, Inc. Deze mensen zetten de toon voor het merk. Het is een creatieve groep experts die Nike's verhalen van innovatie en sport vertellen via reclame, merkstrategie, digitale betrokkenheid en productpresentatie. Via uiteenlopende kanalen, variërend van winkels tot sociale media, verbinden de teams van Marketing & Communication de wetenschap en kunst van Nike's innovaties met de harten en hoofden van atleten overal ter wereld. WHO YOU'LL WORK WITH Nike exists to serve athletes

• through inspiration, innovation, and iconic experiences. Everything that you see from Nike is crafted and obsessed by a team of passionate, hardworking, and uncompromising people who believe that sport makes the world a better place and chasing the highs of winning shows the world what is possible.
As Brand Marketing Specialist II, you will be a part of the London, UK & Ireland Brand Marketing Team, reporting directly to the Women's Lifestyle Brand Manager London UK & Ireland and be part of the lifestyle team driving Nike's vision on the ground. You will work cross-functionally within London UK & Ireland with key partners such as Sports Marketing, Brand Creative, SCI, and Consumer Insights in service of our athletes. You'll also build strong relationships with key partners in the city - a collection of the faces & organisations that we believe best represent our brand., This Brand Marketing role focuses on Women's Lifestyle, working on building the on-the-ground relationships to contribute to the wider lifestyle marketing strategy and contributing to deliver our seasonal campaigns. In this role you will be responsible for supporting our Women's Lifestyle Brand point of view in London, UK & Ireland including:
• Supporting the Women's Lifestyle Brand Marketing Manager in identifying the people & organisations that best align to our brand values and bring the lifestyle strategy to life. Then, managing these relationships in a robust yet sustainable manner.
• Coordinating with the Geography Women's Lifestyle Brand team in the Netherlands to support the amplification of key seasonal stories through on-the-ground executions. This can include - but is not limited to - pinnacle Nike brand executions. It can also come through our wholesale marketplace in the form of on-the-ground partner marketing executions.
• Supporting the identification & gathering of structured and continuous consumer insights, anchored in lifestyle, to allow us to better serve athletes on the ground in London and UK & Ireland - and feeding these insights back to EMEA/Global to help refine our longer-term strategy.
  
  We are looking for a talented individual with a passion for youth culture, style, sport, and creativity - and an ability to uncover stories that will inspire Gen Z/A. Someone with a winning mindset paired with the commitment to make it happen and willing to adapt on the fly.
• First years of relevant experience in Fashion or Lifestyle industry
• Prior marketing experience within the UK&I market and a demonstrable understanding of the consumer, the city, and Nike's position within it.
• A clear passion for and understanding of style, sneaker culture, and trends - and the role they play in the broader fashion landscape.
• Strong knowledge of emerging trends, subcultures, and consumer behaviours - online and in real life.
• An obsession with identifying upcoming platforms, people, moments/events and communities (digital & physical) that drive culture forward and are important to the lifestyle consumer.
• A proven track record of translating consumer insights into a brand activation.
• Possesses a strong creative spark and brings innovative ideas to the table.
• Fully committed to working as a team until the job is done.
• A desire to mix time in office with time in the city, to deepen a relationship with our consumers.
• Ability to generate, foster, and manage external relationships.
• Has a growth mindset and is keen to develop their career as a marketer.