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Sponsorship Activation Manager 12 month fixed term contract

BT Plc.

Sponsorship Activation Manager 12 month fixed term contract

Salary Not Specified

BT Plc., Portsoken, Tower Hamlets

  • Full time
  • Temporary
  • Onsite working

Posted 3 weeks ago, 25 Aug | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 1c166cbec1754dba82cf4abd3cf2fabb

Full Job Description

  • Be responsible for management and usage of existing sponsorship rights and negotiation for future partnership deals.

  • Lead, develop and manage the sponsorship strategy and activation plans to support EE's brand strategy.

  • Lead relationships with key internal and external sponsorship stakeholders, including: Partners, Agencies, Media, Production, PR, Corporate Affairs, Internal Comms, Legal, Procurement, etc.

  • Own the annual sponsorship activation budget to drive sponsorship strategy to deliver proven ROI

  • Demonstrate ROI of partnerships to the business on a quarterly and annual basis through best-in-class measurement and evaluation.

  • Manage supporting agency planning, project management, budget and campaign delivery.

  • Be an internal and external ambassador for EE's sponsorships driving recognition of work.

    Considerable sponsorship management experience including delivering best in class activations, managing agencies, contract negotiation, sponsorship strategy development, budget management and senior stakeholder management.

  • Proven ability to build strong working relationships with internal stakeholders across Consumer and wider business to deliver a 360 degree activation plan that is fully integrated in the comms plan

  • Build strong relationships with key external stakeholders (e.g. Production partners, agencies)

  • Ability to assess and improve sponsorship strategy and activation ideas aligned to EE's brand strategy.

  • Bold and confident thinking, challenging the status quo where appropriate; confident communicator

  • Proven ability in making things happen - translate solutions into plans that have a commercial / business impact.

  • Navigating large, complex organisational structures

    We're EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we're for everyone, on any network - serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.


    • We've been awarded the UK's best network for the last 10 years. It's central to our vision - to be the most personal customer-focused technology company in the UK.

    That means earning a place on customers' home screens by offering them more than ever before, whether that's helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids' learning with EE Learn.

    We're also part of BT Group, which we're even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

    We think we've got something special here. We want everyone to feel proud about working at EE - and feel excited about where we're going and what we're going to do. Want to join in?

    Why this job matters

    Ever wanted to deliver innovative, creative, and award-winning work from inception to execution? If you want to be at the forefront of change then this is your time as you will plan and execute world-class sponsorships and activations for new EE. The customer is at the heart of our four new need states around which we will focus all our marketing efforts for the new brand - EE Home, EE Game, EE Work & EE Learn. New EE is next level personal.

    Our sponsorships play a vital part in the marcomms team - leveraging partnerships and sponsorships is key to people understanding our brand's purpose and experiencing that first hand through their passion points. Sponsorship demonstrates and brings to life the brand (and products and services) and positivity impacts brand perception and metrics - driving consideration and closeness being key.

    If you want to be part of building a brilliant, vibrant and exciting comms team, this is the place to do be. We are going through a massive period of growth for the EE brand and the work you do will help drive a change in brand perception from EE being seen purely as a telco to being a modern, innovative tech company.

    BT, we entertain, educate and empower millions of people every single day. We're a brand built on connecting people - whether that's friends, family, businesses or communities. Working here, you'll receive an attractive salary and a range of competitive benefits, but - more than that - you'll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.

  • Competitive salary

  • 25 days annual leave (plus bank holidays)

  • 10% on target performance bonus

  • Life Assurance

  • Pension scheme if you pay in 5% BT will pay in an additional 10%

  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.

  • 50% off EE mobile pay monthly or SIM only plans

  • Exclusive colleague discounts on our latest and greatest BT broadband packages

  • BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids

  • 50% discount for friends and family on EE SIM only plans

  • World class training and development opportunities

  • Volunteering days so you can give back to your local community


    • BT is an equal opportunities employer. We're working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be - so, if you're selected for an interview, please let us know if there's any adjustments we can make that would be helpful for you., Looking in:
    Leading inclusively and Safely
    I inspire and build trust through self-awareness, honesty and integrity.
    Owning outcomes
    I take the right decisions that benefit the broader organisation.

    Looking out:
    Delivering for the customer
    I execute brilliantly on clear priorities that add value to our customers and the wider business.
    Commercially savvy
    I demonstrate strong commercial focus, bringing an external perspective to decision-making.

    Looking to the future:
    Growth mindset
    I experiment and identify opportunities for growth for both myself and the organisation.
    Building for the future
    I build diverse future-ready teams where all individuals can be at their best.

    We value diversity and celebrate difference. 'We embed diversity and inclusion into everything that we do. It's fundamental to our purpose: we connect for good.'

    We all stick to the same values: Personal, Simple, and Brilliant. From day one, you'll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won't be alone: we'll be there with help and support, learning and development.