Sr. Director, Marketing Technology and Operations

Are you a strategic leader with a passion for cutting-edge marketing technology? We're seeking a dynamic marketing technology and operations leader to help drive GTM innovation at Altus Group and shape the future of our global B2B MarTech ecosystem.

In this exciting role, you'll have the opportunity to build and optimise a world-class MarTech stack, driving innovation and integration across our team. You will lead the strategy and execution of advanced marketing technologies underpinning Marketing and the GTM process. You will oversee the end-to-end development of our global website ecosystem, managing the migration of MarTech systems for acquired businesses and play a key role in harmonising sales and marketing technologies to enhance pipeline health. Additionally, you will lead initiatives around marketing automation, data strategy, SEO, measurement frameworks and reporting.

This is an excellent opportunity to leverage your expertise in marketing operations and technology. As a member of Marketing's leadership team, your high impact projects and digital transformation plans will be fundamental to our high trust, high performance team., Marketing Technology:

• Own the B2B MarTech Stack: Develop strategy, standards, and maintain a world leading B2B MarTech stack for Altus Group (e.g., MAP, CDP, ABM, GAS/GMP, etc.), ensuring alignment with Sales Operations, Technology Strategy and Procurement teams around the group wide technology portfolio.


• Seamlessly aligned with Sales Operations and IT, develop requirements for integrations within MarTech stack and across wider enterprise technology and products.


• World Leading B2B Website: Oversee the team responsible for the development and management of Altus Group's website ecosystem.


Technology Value realisation:

• Provide a training framework to empower the marketing team in best use of the technology available to them.


• Provide guidelines which are harmonised with our internal CRM team on technical execution of agreed-upon workflows and customisation.


• Oversee technical support teams to ensure any issues raised by the marketing team are effectively triaged and responded to, acting as the liaison between the marketing team and technology platforms.


Marketing Operations:

• Marketing & Sales Ops alignment: Develop close working relationship and align processes with the Sales / Revenue Operations teams, to ensure one holistic view of the marketing & sales funnels.


• Actively participate and drive forward the end-to-end health of the pipeline.


• Lead Management: Develop a strategy for Lead scoring & grading, to ensure all possible data points are considered in qualifying marketing leads and maximising the pipeline build. Build automations around this as much as possible to enable scale.


Marketing Operations Excellence:

• Influence marketing leadership and field marketing teams to drive enhanced marketing operational governance and best practice: including segmentation and targeting strategy, A/B or threshold testing frameworks, campaign overlap management, data mapping and gatekeeping, data validation, suppression, and cleansing.


• Provide Marketing's guidelines for the CRM Development and wider GTM Operationalisation taskforce on technical execution of agreed-upon workflows and customisation.


Organisational Structure & Processes:

• Working closely with the marketing leadership team, help review and improve the structure of the marketing team to ensure it is best designed to deliver on the marketing strategy and operational demands, considering both capabilities and capacity.


• Design a blueprint of operational processes that enable an efficient and effective marketing machine and working with leaders of each function help put in place transitions plans as required.


• MarTech lead on M&A: Rationalise and migrate marketing technology of acquired businesses to Altus Group, and support any possible sell-offs (divestitures).


Marketing Measurement & Optimisation:

• Measurement Capability: Establish a marketing measurement strategy, consistent performance metrics across our GTM full-funnel (marketing, sales, customer engagement), reporting frameworks and instruments (dashboards) to enable the global marketing team to understand the performance of marketing and optimise towards efficiency and effectiveness.


• Analysis and Insights: Analyse and interpret data where required, to provide actionable insights and recommendations for optimization. Conduct ad-hoc analysis & performance audit on campaigns and pipelines to provide actionable insights for Product Marketing, Revenue Marketing, Brand and Sales teams.


• SEO: Develop Altus' SEO strategy, technical implementation, supporting tools and measurement, in a way that aligns with it's strategic ambitions and brand reputation, reducing the demand on paid-search activity and increase visibility of our content and insight to target audiences.


Data-Led Culture:

• Develop reports and dashboards that communicate marketing performance, highlighting key metrics and trends, enabling a culture of data-led decision making.


• Coach marketing on holistic use of data and analysis around Account Based Marketing.


• Drive increase in contact lifecycle: encourage efficient utilisation of database and increase account-level footprints, engagement, and pipeline influence.


• Budget management: Put in a place a framework to define the annual marketing budgets. Put in place centralised governance to track and report on under/overspend against budgets and targets.


Data Management:

• Contact Data Quality: In collaboration with Sales Ops & Revenue Ops functions, design and oversee execution of marketing data strategies, including collection and enrichment of data to aid better segmentation and targeting, marketing personalisation and reporting around marketing activities.


• Identify data enrichment sources (including 2nd and 3rd party providers) as part of the MarTech stack and integrate with master records in CRM platforms.


• Understand and report on buyer behaviours by and the intent triggers, embed effective use of them in marketing planning and execution processes.


• Data Engineering & Hygiene: Guide Technology and Data Engineering required to build and realise value from measurement capability.


• Compliance: Ensure compliance with data privacy policies globally for marketing activities (incl. GDPR in UK), while maximising the opportunity for marketing to reach out to as many prospects & customers as possible.


Organisational Leadership & Team Management:

• Accountable for overall marketing planning & effectiveness team headcount management (hiring, dismissals, budget etc.).


• Create a vision that is inspiring to the various teams within marketing as well as key stakeholders in sales and senior executives to drive commitment to marketing's programs.


• Create a high performing team environment that engages people, processes, and programs to achieve organisational and marketing team goals.


• Ensure employee development and continuous improvement: Provide leadership, coaching, mentoring and motivation, driving employee satisfaction and retention of key talent., Rewarding performance: We are pleased to be able to provide employees competitive compensation, incentive and bonus plans, and a total rewards package that prioritizes their mental, physical and overall financial health.


• Growth and development: As a destination for top industry talent, we're investing in you to meet the evolving needs of our clients and deliver on your professional goals. Our Altus Intelligence Academy offers over 150,000 hours of learning materials catering to diverse stages of an employee's career journey.


• Flexible work model: We're modernizing our employee programs to reflect the new world of work. Our Activity-Based Work model provides you with flexibility to align your work location to the work being performed - office for connecting and collaborating, and remote for focused work.
  
  5+ years minimum experience in a B2B marketing leadership role, with a focus on MarTech/ Sales Ops/ Data Science etc.


• Experience with CRM, Webinar & Events Technology, Advertising Platforms, Content Management, Data Providers, Sales Enablement, Measurement & Attribution, Planning & Work Management tools.


• Experience with marketing automation platforms such as HubSpot, Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, etc.


• Excellent knowledge of MarTech technology and tools, with a good understanding of the impact of future technologies on marketing and planning.


• Expertise in developing marketing measurement strategies, performance metrics, and reporting frameworks.


• Expertise with PowerBi or Tableau, with the ability to develop sophisticated data reports and dashboards for a data-led culture.


• Ability to run or lead annual planning for sales cycle with strong analytical skills to interpret data and provide actionable insights for campaign and pipeline optimisation.


• Results driven and commercially aware, always able to operate around benchmarked KPIs.


• Possess strong stakeholder management skills, across all levels, internal and external to marketing.


• Display foresight, long term vision and an innovative approach to problem solving with a keen understanding of pain points.
  
  If you're looking to advance your career in data analytics, expertise, and technology for the rapidly growing global CRE market, there's no better place than Altus Group. At Altus, our work is purposeful. Every day, our employees drive impact, innovate, and shape the global commercial real estate (CRE) and PropTech industry.


Our people-centric culture empowers you to deliver in a high trust, high performance culture, surrounded by an inclusive team that's collaborating to modernize our industry. We invest in our people with training and growth opportunities designed to propel you further in your career while providing a flexible and progressive workplace that reflects our values and teams.