Strategy Lead

We're looking for an experienced strategist to join the Digitas team, you'll be working on CRM projects for a major UK telecoms brand. The CRM projects will be wide-ranging, and will involve working with the clients to define the brand's customer strategy, comms journeys, and messaging frameworks across the entire customer lifecycle. The strategist will work closely with the CRM strategy director, as well as working with our internal creative and data teams to bring these journeys to life.,

• Insights/requirements gathering and high-level customer research
• Define audience approach and segments
• Create messaging frameworks and customer comms journeys
• Map user journeys across paid/owned
• Work with data strategist to develop a test & learn plan and measurement framework
• Brief creative teams and ensure comms are on brief
  
  Experience working on CRM projects preferable
• Experience working across household brands & network agencies
• Able to work fast in a collaborative environment with agency & client team
• Able to distil large amounts of customer, business, and media insights into clear and actionable strategy
• Able to closely work with channel specialists, data teams, and creative teams
• Attention to detail and able to create multiple comms journeys
• Comfortable with data & audience segmentations
• Experience in developing data driven insight for comms planning
  
  At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients' businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.
We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner's Magic Quadrant for Global Marketing Agencies, we're proud to work with some of the world's leading brands., Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  
  REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• F AMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones:Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS , onsite gym, and discount in our Publicis-Owned Pub - "The Pregnant Man"
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medicalcondition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).