Subscriptions Marketing Manager

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We're the destination for people looking to get more from the things they love. We're here to inspire, fuel, encourage and educate. Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation - we help bring our audiences joy!, This Subscriptions Marketing Manager is a key revenue driving role within our Acquisition team. You will work on some of our key print and digital products, to drive acquisition and help us develop an ROI marketing approach. We're looking for someone who can add to our team skillset with their subscription background, coming from a DTC background. This role will include day-to-day managerial responsibilities, helping one or two team members prioritise work effectively, making and implementing suggestions on which tasks can be done differently, and helping us implement marketing best practice that support our ambitions to become best-in-class DTC marketing team. As a Subscriptions Marketing Manager, you will;

• Help with day-to-day team management and workload prioritising
• Developing and implementing customer acquisition marketing strategies, working cross-functionally in pursuit of our trading and marketing KPIs
• Scoping new marketing formats to test based on your expertise and full-funnel knowledge; sharing learnings across the Acquisition, CRM, CRO, and Social media teams
• Helping to execute long-term marketing planning, able to effectively bring our brand and publishing stakeholders together to build measurable brand awareness
• Ensure our promotional calendar within Monday.com is kept up to date on a monthly and quarterly basis, ideally planning at least two months ahead
• Identify and perform key marketing message, placement, and creative tests to improve ROI
• Test and optimise creative design and marketing messages, working in collaboration with other teams to execute testing plans across various marketing channels
• Be responsible for planning, buying, and optimising customer acquisition campaigns across various marketing channels and Immediate Media brands
• Analyse the effectiveness of campaigns across multiple channels and geos, optimising campaign and creative performance to meet KPIs
• Work closely with our creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
• Support the launch and expansion of customer acquisition in new, exploratory markets and channels using competitive and market intelligence
• Be responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
• Proactively contribute to team meetings, team initiatives, and knowledge-sharing
• Working incredibly closely with CRM and CRO teams to feed the right customer into our brands, always holding yourself accountable to LTV and allowable CAC metrics
• Forecast, analyse and provide insights into acquisition promotions, using tools such as Google Analytics and Tableau, to optimise performance to meet KPIs
• Diligent with budgets, always looking to improve ROI and comfortable with making daily optimisations that over time deliver brand and commercial growth for acquisitions
• Managing the invoices and administrative tasks that are part of the acquisitions workflow, ensuring financial information is captured and processed correctly
• Collaborating with wider business stakeholders such as Product and Tech where needed to work through acquisition customer journeys
  
  Well versed in digital marketing channels, able to take on print marketing as part of the overall mix
• Proven experience in performance marketing and/or mobile user acquisition
• You have strong analytical skills with the ability to make data-driven decisions
• Excited about being part of a transformation
• Comfortable with prioritising effectively, and based on what delivers most impact
• Experience leveraging acquisition channels to drive revenue/user acquisition growth
• Experience working within a distributed team across different geographies
• Direct experience with analytics and attribution solutions, with exposure to data visualization and BI tools
• Highly organised and accustomed with tools such as Monday.com
• A great cross-functional collaborator who pursues marketing excellence and can influence others effectively
  
  A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces