Sustainability Content Lead

We are an innovative, highly accredited market leading technology provider with high employee engagement, working to a clear set of values with sustainability central to its activities.

Everyone is welcome and will always be supported in their career with us. We encourage our people to bring their authentic selves to work and we will always ensure that everyone has an equal opportunity to reach their full potential.

We support employees and embrace diversity, which goes beyond policies and procedures, as we provide an environment that nurtures inclusivity and engagement. From comprehensive training programmes a wide variety of apprenticeships and the opportunity to support the community, with up to 3-days a year to volunteer, we provide a place where employees can be at their best.

Built around sustainable business methods, and a true dedication to our customers with delivering the best possible service, we believe in our people to always work with integrity and continually innovate. We understand that taking inclusion and diversity seriously as an organisation is imperative to ensure that we live up to our values.

Do you want to be part of a growing award-winning technology company

We are seeking a Sustainability Content Marketing Lead to join our Marketing team.

We are looking for someone to support the Marketing Manager in driving Stone's brand identity and online presence through the creation of and sharing of multimedia content. The successful candidate is a technical wordsmith and needs to demonstrate an operational level of understanding on successful content production including the channels to deliver and manage these. This role is intended to support the sustainability goals and achievements of the business, and ensure these are promoted internally and externally. The successful candidate will be the departmental marketing specialist for this area and will become the departmental Marketing specialist for this area.

Key tasks will involve:

Enhance Brand Image: Work to position the company as a leader in sustainability through strategic content and marketing initiatives
Lead Content Creation: Oversee the production of various content types, including articles, videos, infographics, and social media posts, ensuring they highlight sustainability initiatives
Monitor Trends: Stay informed about the latest trends in sustainability and content marketing, integrating these insights into strategies
Engage with Audience: Foster engagement with the target audience through interactive and educational content that promotes sustainability
Supporting channel management of digital content hubs and all supporting social channels including email / newsletter distribution / blogs and thought leadership pieces
Understand the best practices of the main social media channels, which content and approaches work on each and why
Integration of content programs with brand campaigns to drive brand to demand
Help drive SEO, Google search rankings, and organic web traffic, by building backlinks to the Stone website through active engagement with key vendors
Help drive our SEO and social-driven traffic by actively engaging with key content sharers and influencers
Identify best ROI opportunities for paid social media tactics and optimise campaigns and spend accordingly to maximise ROI
Track and report on Content KPIs
This role requires a brand publisher mindset: to create the content our audience is looking for
Development of editorial governance so content is consistent with our brand voice, style, and tone
Managing production of multimedia content
Creation/sourcing and publication of marketing material in line with marketing plans, including the development of a social media publication plan and rich content production including video case studies and corporate video
Assist in the creation of promotional materials, such as brochures, PDFs, emails, banners etc. either in-house or through third party supplier

Bachelor's degree in communications, Business, English or related field

Essential Experience:

Passion for sustainability and sharing great stories
Ability to develop content which provokes engagement
Proactive and can-do attitude
Google Analytics
Social Media Analytics
Keyword placement and SEO best practices
Experience with online community building

It is also desired to possess the following:

Previous experience in Content/Copywriting role
Working within a 'Technical' industry
Proficient with popular content management systems, Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.