System Value & Access Product Manager

At Johnson & Johnson Innovative Medicine, we are driven by our Credo and inspired by the belief of our founder Dr Paul Janssen: 'The patients are waiting.' The System Value and Access Marketing Associate is a fantastic role for someone who is commercially astute and is passionate about adding value to the customers they work with 'beyond the product'. Drives sustainable, commercial growth by delivering regional system value and access tactics across the cancer and gene therapy brands, that deploy resource to maximise impact and are aligned to the integrated care systems strategic priorities. Delivers system value and access marketing tactics that facilitate pathway and system transformation to enable better health outcomes for patients and access to Johnson & Johnson's innovative Haematology & Oncology medicines. Supports the development of the Oncology, Haematology and Cell & Gene Therapy cross portfolio value proposition that demonstrates above-brand value, targeting senior, regional, NHS stakeholders across strategic integrated care system geographies. As a System Value and Access Product Manager, you will be responsible for: Working with the System Value & Access Marketing Manager to deliver key elements of the value and access strategy across the Oncology, Haematology and Cell & Gene therapy brands:

• Deploy segmentation, targeting and positioning strategies that will drive system value
across integrated care systems.
• Deliver system value and market access tactics for new products launches, ensuring full
alignment with brand strategy.
• Work closely with the System Value & Access Marketing Manager and National
Market Access Manager to support the development of the Oncology, Haematology and Cell & Gene Therapy cross portfolio value proposition to meet customer needs, demonstrating and documenting the financial and non-financial value of key therapy areas and Johnson & Johnson's services and solutions.
• In order that value-oriented materials are appropriately developed, gain timely input
from all cross functional stakeholders (Marketing, Sales, Medical Affairs, Business Intelligence, Strategic Access Managers, Patient Access, EMEA).
• Cross functional collaboration with the core value team to align the system value and
access tactics with the brand plans.
• Ensure that all regional market access activities and owners in the launch readiness
framework are identified and work cross functionally to achieve regional market access launch goals.
• Monitor the financial and non-financial value realised through the delivery of market
access tactics External environment scanning and networking across strategic integrated care systems.
• Engage with key external partners, build, and leverage strong relationships with
strategic NHS customers across the integrated care system to develop insights on the NHS and external environment.
• Engages with key opinion leaders and strategic decision makers in regional ecosystems
to optimise the positioning and messaging of Johnson & Johnson's brands, services, and solutions.
• Facilitate the co-creation of value propositions with customers to meet their needs.
• Work closely with agencies and partner with business intelligence to analyse data,
create insights and inform materials required to support market access.
• Deliver external insights to the business to inform decision making at strategic ICS
level. Create materials that optimise the execution of the system value and access marketing strategy.
• Develop and project manage materials, and marketing and communication campaigns,
which demonstrate the system value of collaborating with Johnson & Johnson UK by partnering with omnichannel and external creative agencies.
• Develop key messages for value propositions and ensure effective communication to
the customer through multi channels, ensuring consistency with the National Market Access plan.
• Support the development of materials for NHS strategic events, positioning Johnson &
Johnson as a preferred service and solutions partner to the NHS. Develop customer engagement plans via a range of channels that puts the integrated care systems at the centre.
• Drive sustainable growth by creating localised value propositions, bringing the mindset,
skill, and resource of marketing to personalise our approach and enhance customer experience in strategic integrated care systems.
• Optimise channels and tailor content based on the customer need.
• Support the development of personalised, customer focused, digital engagement
  
  Strong brand marketing and/or market access marketing experience.
• UK experience is essential.
• Experience with ABPI code and approval systems & processes.
• Multichannel marketing experience.
• Deep understanding and curiosity about the NHS and healthcare systems.
• Proven experience in handling multiple complex projects end to end.
• Proven ability to understand and communicate complex and ambiguous themes.
• Excellent stakeholder leadership both internally and external to Johnson & Johnson.
• Strong collaborative mindset with a desire for commercial accountability.
• Ease operating in high-support and high-challenge environments.
• Courageous to take decisions with an integrity and compliance mindset.
• Familiarity with NHS data sources.
• Working understanding of reimbursement and funding flows within the NHS.
• Sound knowledge of company strategic drivers & capabilities and how they can be
applied to the NHS.
• Ability to influence without authority, proven matrix management experience of
multiple internal and external stakeholders.
• Ruthless prioritisation skill sin order to deliver on region value and access priorities.
• Ability to manage external suppliers and follow due diligence., ABPI Exam Qualified.
• Degree educated or equivalent experience.
• Subject matter expert in partnership working with NHS with excellent process
capability.
• Essential Languages: High level English fluency.
We will ensure that individuals with disabilities are provided reasonable accommodation to

Johnson & Johnson is recruiting a System Value and Access Product Manager, to be based within our UK Operating Company within a nationwide office-based role. Working for Johnson & Johnson For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo. We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences. That is why we here in the UK are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued, and each and every one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means "You Belong"!