Trade Channel Marketing & Planning Manager

The Channel Marketing & Planning Manager's key role purpose is to execute in-channel brand activation for a portfolio of brands within the beer, cider, spirits and wine categories across England and Wales. This role utilises category data to drive strategic thinking, unlocking insight to develop activation plans allowing us to win in the marketplace within the relevant channel.
Key Accountabilities
+ Unlocking customers and consumer insights to generate breakthrough performance in the On or Off Trade.
+ You will have a strong understanding of external environment to drive the creation and execution of clear and powerful commercial channel plans.
+ A category and insight led approach is required and you will use a combination of consumer, market, category & communications agency best-practice to define the appropriate set of strategies & solutions for brand-in-channel activation.
+ Cross functional working with the finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
+ You will play a role in the commercial planning processes and develop clear actionable BTL strategies that enable brands to deliver against plans.
+ Your thorough understanding of the market, customer and consumer will inform your decisions when defining the strategy across the Matthew Clark and Bibendum brands, each time with a focus on return on investment by activity.
+ Set clear KPI's and measures across all BTL activity performance making recommendations based on thorough performance review of brand activity.
+ Customer engagement - develop the sell-in of compelling brand plans to key customers, tailored as necessary to maximise opportunities by customer.
+ You will lead a number of internal and external stakeholder groups including agencies, suppliers and internal customers.

You will have elevant experience within an FMCG background with an emphasis on measurement effectiveness and brand activation with a proven track record in driving growth and success against measurable KPIs within an On Trade/Marketing function.
You thrive in high-pressure environments, expertly managing a diverse workload of projects. Driven by consumer insights, you excel in business planning, commercial strategy, and creative development, with a proven ability to translate these into compelling action plans. Your entrepreneurial mindset and strong creative judgment allow you to think conceptually while maintaining attention to detail.
You are a natural collaborator with a solid track record of building successful relationships both internally and externally, you possess excellent project management skills and strong communication abilities. You have a proven history of leading highly effective teams to achieve outstanding results and meet KPIs.
You will have a strong understanding of the On-Trade and knowledge in Beer, Cider Spirits and Soft drinks would be advantageous.

• C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent's., Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.