Transformative Marketing Campaign Manager

The Transformative Marketing Campaign Manager for Cytiva is responsible for developing and implementing integrated marketing plans to support key business objectives. This position is part of the marketing communications team supporting the Genomics Medicine Business at Cytiva. What you will do:

• Work closely with cross-functional business stakeholders to define and prioritize marketing campaigns, initiatives, and product launches
• Drive campaign strategy and manage marketing campaign execution in accordance with defined timelines
• Build content and messaging strategy according to relevant segments, personas, and buyer's journey stages
• Ensure all marketing material comply with Cytiva's brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals
• Ensure KPIs for marketing campaigns, initiatives, and product launches are accurately set and tracked; making optimizations and pivots to plans as needed to deliver results
• Manage and evaluate relationships with marketing agencies, media partners, and suppliers
  
  Bachelor's degree in marketing, communications, or journalism
• 5+ years' experience in marketing, marketing communications, digital marketing, or a related field
• Experience with a B2B business, preferably in the life sciences industry
• Strong experience leading project teams and managing complex projects with internal and external stakeholders
• Data-driven thinking, strong analytical skills, and detailed knowledge of marketing analytics
• Proven ability to motivate, influence and work effectively with diverse, cross-functional, global teams across multiple levels (including senior leadership and executives), and outside vendors/suppliers
• Ability to effectively work under tight deadlines and pressure
• Manage various projects independently by being agile, proactive and reactive / Ability in multitasking
  
  Danaher Corporation Transformative Marketing Campaign Manager in Portsmouth, United Kingdom
Be part of something altogether life-changing! Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term. Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics., At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com. At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.