TV+ Distribution Partnerships Lead, International (Fixed-term contract)

Weekly Hours: 35 Role Number:200578455 The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it. Come and join the Global Video team, responsible for the Apple TV app including Apple TV+, transactional movies and TV, native channels and federated video apps. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV+. Our team is responsible for Apple's video business, driving overall revenue as well as subscriber growth for Apple TV+, curating and managing the app experience, programming and editorialising while striving to acquire engage and retain subscribers for Apple TV+ and our partners., Apple is looking for a TV+ Distribution Partnerships Lead to drive viewership amongst our 3rd Party distribution partners. We are looking for an industry expert with a proven track record in defining partner plans and setting weekly, quarterly and annual subscriber, engagement and retention targets for partners. You will need to be adept at building deep collaborative relationships cross-functionally in the organization, as you will collaboratively create action plans to hit those goals. You need to have experience in leading growth for a major SVOD service, driving subscriber growth, managing churn, developing and prioritizing initiatives, all with a focus on the living room experience. This opportunity is a 12-month fixed-term contract. Key responsibilities include: - Setting subscriber KPIs, including growth and viewership targets, for International TV+ living room business and partners on a weekly, monthly, quarterly and annual basis. - Creation and management of specific partner plans for International MVPDs with varied stakeholders: (BD, partner marketing, product, programming). - Driving cross-functional delivery on partner plans. - Analyse and articulate performance of partnerships, including sign-ups, viewership, and churn. - Lead monthly business meetings with International video leads to review metrics and cross-correct in real time. - Gather living room industry competitor and customer insights including market trends, competitive dynamics and customer insights that help inform business priorities and product roadmap. - Work closely with partner marketing and BD at deal stage on strategic video partnerships to optimise customer experience and outline customer journey including all touch points for smooth sign up/sign in flow on MVPD platform. - Optimise placement and presence of TV+ on 3PP platforms with a focus on MVPDs (STBs)

• Significant experience within the media entertainment industry, of which the majority has been with SVOD service and driving growth with distribution partners.
• A strong understanding of the subscription funnel and how to optimise for engagement and retention.
• A commercial, data-driven and analytical mindset to develop, size and prioritise business cases of new initiatives for business growth.
• A deep industry knowledge of media entertainment key distribution players (OTT, MVPD, Connected home, etc.) and industry trends.
• An appreciation and passion for storytelling in TV and movies. A passion and understanding of consumer consumption habits.
• The right mix of collaboration, influence, flexibility and relationship-building skills to be effective in a large International, cross-functional organisation
• A product-savvy individual who can partner with Apple product teams to scope adoption of partner features based on both data and a customer centric approach. Together with product, this role will look at improving customer journeys on partner platforms, creating a seamless onboarding experience and removing any friction to watching TV+, This role requires a highly motivated and experienced team player with great attention to detail who is able to work across varied functions and teams.
• You are a heavy TV+ consumer. You have a passion for Apple's quality television and movies and a keen analytical mind to dig into the data.
• The ability to dig into the data to analyse customer behaviours that can result in actionable strategies to engage TV+ customers across any living room device and increase viewership.