Video Sponsorship GTM Lead, EU, Video Strategy & GTM, Amazon Ads

Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Live Sports, FreeVee, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale. We seek a seasoned contributor to develop the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally. They will partner with the broader WW and regional GTM teams, helping to set the Sponsorship Video strategy.

Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. In particular they will:

- Drive the vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
- Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
- Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's sponsorships offerings
- Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
- Partner with Ads Marketing on Video Sales and Marketing narratives
- Assist in regional training development for sales enablement execution

Key traits:
- Exhibits excellent business judgment
- Has relentlessly high standards
- Thinks strategically, but stays on top of tactical execution
- Utilizes creative, innovative thinking
- Thinks big and has convictions
- Is action and results oriented
- Is highly data-led and structured

A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships. This GTM lead will partner cross-functionally within Amazon Ads, Prime Video, and Amazon MGM Studios.

Bachelor's degree
- Experience managing programs across cross functional teams, building processes and coordinating release schedules, Experience developing strategies that influence leadership decisions at the organizational level
- - MBA or advanced degree
- - Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- - Experience building and executing product and sales strategies across teams at scale globally
- - SQL /Data proficiency to build data-led sales strategies

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