Web Content Strategist

The Sage Group plc, City of Westminster

Web Content Strategist

Salary not available. View on company website.

The Sage Group plc, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 5 days ago, 29 Nov | Get your application in now to be included in the first week's applications.

Closing date: Closing date not specified

job Ref: 5307dd1df9624adf9cb1ab79cad92b7d

Full Job Description

As a web content strategist, you will help the web strategy, web delivery, WEM, SEO, campaign, PMM, optimisation and XD teams deliver UX content for web, campaign and SEO pages so they can convert NCAs and maintain in-life customers onsage.com. Every day you will provide content requested by the digital squad for different touchpoints, analyse performance, carry out benchmarks, and provide recommendations aligned with business priorities. You will recommend and deliver content design, information architecture, content structure and copy for commercial pages onSage.comincluding product pages, SEO pages, and pages for integrated campaigns. You will need to have strong stakeholder and project management experience and a clear understanding of UX, SEO and accessibility best practices. You should also have strong analytical skills, experience working with performance management dashboards, and experience in writing and optimising content for e-commerce. Your first 30 days? You will attend squad meetings, get to know our teams and attend onboarding meetings. You will learn about the products you will be focused on. You will learn how to use our dashboards and will take on ongoing tasks with your manager. You will learn about our 2-week sprint process and how to use Workfront and will deliver copy for tests, updates, promotions etc. What's in it for you? This role allows you to work highly independently, where you can leverage your expertise to help guide the content experience for a range of products/segments. The role offers the opportunity to work on tests for optimisation and to work with a range of teams, including web experience managers, XD, PMMs, and optimisation squads. Each team member is trusted to manage their tasks and workload, so it is ideal for someone who likes to work with minimal handholding. There is a lot of collaboration across teams, so there is always support and someone to answer questions.

  • UX Writing Experience
  • Experience within B2B
  • Creating wireframes (copy outlines)
  • Understanding of SEO (editorial)
  • Understanding of A/B testing and optimisation

    Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
  • Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.