Web Marketing Specialist

Salary Not Specified

Medtronic, Can be based anywhere

Full time
Permanent
Remote working

Posted 3 days ago, 9 Nov | Get your application in today.

Closing date: Closing date not specified

job Ref: aafccd8b480d4adeab72a14cb19571fc

Medtronic

Full Job Description

Optimize the design, user experience and features of the website based on the business strategy, user feedback and analytics data
Regularly monitor web pages and website functionality, identifying areas of improvement
Execute web marketing campaigns for Medtronic Diabetes websites
Web form and content optimization to increase lead conversion and awareness based on KPIs.
Digital asset management (DAM) management through metadata creation and file organization
Audit onsite search performance and proactively address content gaps to improve user experience.
Conduct SEO analysis and recommend new landing pages to improve website search rankings
Link building and blog content development
Support new content requests and web maintenance
Support recommendations based on performance of the website and other digital channels
Demonstrate passion for our customers and products through continuous innovation towards the website experience to increase customer engagement and loyalty
Partner with Digital Technologies team for web technology updates and implementation
Minimal travel, more if based remotely.
Collaborate with cross-functional and global teams to design and execute web pages
Manage multiple projects from concept to completion based on aggressive deadlines
Expertise in SEO and content development for digital-first brands
UI/UX website experience
Support the deployment of promotion campaigns and new product launches (eg, email marketing, Search Engine Marketing/Optimization, paid search, social campaigns)
Demonstrate a data-driven approach by applying insights from analytics data and testing into content development or optimization
Understanding integrating brand design standards into the website experience
Ability to work independently and manage multiple projects simultaneously
Knowledge of web accessibility and compliance requirements

Bachelor's degree required
Minimum of 4 years of relevant experience preferably in website development at digital-first or ecommerce brands with a Bachelor's degree or 2 years with an advanced degree
Experience with heavy content sites, DXP's, web content management systems (Drupal, AEM,) and marketing automation platforms (Eloqua, Salesforce, Marketing Cloud)
Familiarity with digital metrics and analytics (Google Analytics, Adobe analytics, Amplitude) and heatmapping tools
Expertise in site search, taxonomy, meta data, and structured content
Understanding of information architecture, user experience, digital marketing
Have excellent written and verbal communication skills with the ability to effectively communicate with multi-disciplinary teams across multiple level
Experience in the healthcare or medical device industry
Strong bias for action

The Medtronic Diabetes - Global Consumer Marketing team has an opportunity for a Senior Website Marketing Specialist who will support the development of a leading digital experience platform that engages and educates customers about our brand, products, services, and community. The position will identify and develop content that is relevant to our target audience. The role requires knowledge of SEO and content approaches in driving interest to a website experience. Must be adept at understand the latest search landscape and digital-first experiences.