Web Optimisation Lead

Working on a leading Insurance brand, this is a key digital role focused on direct online acquisition journeys. Part of the Sales Optimisation team, your primary role is to lead the delivery of our optimisation plan to improve conversion of prospect traffic. It's an exciting opportunity for an experienced digital marketer to join a high performing team, working for a major brand.,

• Plan and execute the optimisation roadmap to increase conversion of online prospects in line with sales targets
• Lead use of Adobe Test & Target platform to deliver a 'test and learn' optimisation strategy using AB / multivariate testing and quantify impact
• Support and develop the Web Optimisation Executive
• Work closely with the Web Analyst to gather insight from the analytics toolkit (GA, Contentsquare) allowing optimisation based on data driven insight
• Lead sales web chat optimisation working closely with the Sales Team to increase usage, effectiveness of chats and quantify impact on sales conversion
• Manage briefings to the web agency and collaborate with internal teams (Product Owners, IT, UAT, etc) for effective delivery of all optimisation and web change activity
• Act as digital expert to support the wider Marketing team to ensure effective delivery of other online projects
  
  Strong digital marketer with experience in planning and delivering successful online optimisation programmes
• Experience of deploying AB/multivariate testing in an Ecommerce environment. Use of Adobe Target an advantage
• Strong change management skills and experience of working with external agencies
• Good working knowledge of web analytics and evidence of turning insights into actions to drive sales performance
• Results orientated with strong financial/numerical skills
• Good communication skills and collaborative approach
• Educated to degree level
• Strong external outlook and a passion for digital
  
  Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Diversity & Inclusion At Allianz, we prioritize diversity and inclusion, demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community's Race at Work Charter signatories, and Armed Forces Covenant gold standard employer. We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success. We encourage our employees to advocate for their needs, whether it's assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that's perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That's on top of enjoying all the benefits you'd expect from the world's number one insurance brand, including:
• 25 days holiday
• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts