White Ensign Association - Communications and Outreach Manager

About Us: The White Ensign Association is a charity dedicated to supporting the Royal Navy community. We provide essential support to serving personnel, veterans, and their families across a spectrum of financial, employment, and life administration matters. As we undergo transformative growth, we are seeking a dynamic Communications and Outreach Manager (C&O Mgr) to lead our strategic communications initiatives., Job Summary: The C&O Mgr will play a pivotal role in increasing the White Ensign Association's visibility, driving engagement, and enhancing our overall communications strategy. The ideal candidate will have a passion for storytelling, and a hands-on approach to implementing impactful marketing campaigns and events., 1. Strategic Development: + Develop and implement a comprehensive communications strategy aligned with the charity's goals and objectives. + Identify target audiences and craft tailored messaging to effectively reach and engage them. 2. Content Creation and Management: + Create compelling and engaging content for various channels, including social media, website, newsletters, and press releases. + Oversee the design and production of marketing materials to ensure brand consistency. 3. Digital Exploitation: + Manage the charity's digital presence, including website, social media platforms, and email marketing campaigns. + Analyse and report on marketing performance to optimize future campaigns. 4. Event Coordination and Promotion: + Lead the organising of key events, working closely with senior management and other charities. + Develop promotional materials and campaigns to maximize event participation and visibility. 5. Media Relations: + Develop and maintain relationships with key media contacts. + Coordinate press coverage, including writing press releases and managing inquiries. 6. Budget Management: + Manage the communications budget to ensure cost-effectiveness and good ROI. 7. Stakeholder Engagement: + Build and maintain strong relationships with internal and external stakeholders, + Communicate the charity's impact through annual reports and other channels. 8. Team Leadership: + Lead a small team in the delivering of 1-2 high profile events a year. + Foster a collaborative and creative working environment.

Essential:

• Demonstrable experience in marketing, communications, public relations or a related field (preferably within the non-profit or charity sector).
• Proven experience in developing and implementing successful marketing strategies.
• Strong writing, editing, and content creation skills.
• Proficiency in digital marketing tools and platforms and AI, including social media management.
• Ability to work independently and as part of a team.
• Creative thinker with a strategic mindset and strong analytical skills.
• Passion for the mission of the White Ensign Association and the Royal Navy communities.
• Experience in the use of Mailchimp or similar and Adobe Creative Suite or similar
• Excellent interpersonal and communication skills.
Desirable:
• Bachelor's degree in marketing, Communications, Public Relations, or a related field.
• Experience in the use of Google Analytics and report production
• Knowledge of the military community and its unique challenges.