Events

Tier 1 events strategy, development and execution. Comprising a minimum of three 100k+ participant events annually, taking place at different locations throughout the region. Some ticketed, some free of charge.
Planning and delivery of Harley-Davidson presence at annual EICMA trade show - the biggest motorcycle show in the world.
Alongside regional marketing colleagues, build marketing and promotional plans and partnerships to drive event awareness, attendance and engagement.
Oversight and directional leadership of markets Tier 2 event plans and execution.
KPIs include P&L accountability - tight cost control as well as maximising revenue opportunities.
Stakeholder management - multiple external suppliers and internal senior leadership.
Create, demonstrate and clearly communicate the overall member value proposition.
Lead H.O.G. EMEA strategy and all regional hub deliverables as well as matrixed oversight of market teams, plans and needs.
Development and delivery of EMEA H.O.G. communications and CRM plan as well as all related materials and touchpoints (online and offline). Including social and digital (web content and journeys).
Management of H.O.G. contact centre and fulfilment partners and all related KPIs.
KPIs include acquisition, retention and renewal rates, revenue generation, digital engagement and traffic, customer experience satisfaction scores.
Stakeholder management - multiple external suppliers and internal senior leadership.

Bachelor's Degree Required, Significant experience managing and delivering large scale high impact consumer events (circa. 100,000 participants). Including P&L accountability
Must be able to work within a highly matrixed organization. Building large, agile, and cross functional teams that evolve based on specific needs of any given project
Agency/supplier management - multiple big budget agency relationships and contracted individuals
Senior internal stakeholder presentations, management and alignment
Large and complex budget management, including multiple P&L accountabilities
Experience in high volume and complex project planning
Typically requires a minimum of 8 years of related experience
Experience working in motorcycle or automotive industry
European languages (in addition to English) would be advantageous

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?