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Head of Mass Participation Fundraising
Salary not available. View on company website.
Winston's Wish, Can be based anywhere.
- Remote working
- Full time
- Permanent
Posted today, 14 Apr
Job ref: 508a6625cbee4c21bb7e2f9b9b692603
Full Job Description
Winston's Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. This role is new and exciting and will play a vital part in helping Winston's Wish turn up the dial across our Mass Participation strategy. The Head of Mass Participation Fundraising is responsible for overseeing our mass fundraising team. Leading the Events, Community and Individual Giving teams to maximise income and to introduce and lead on a new and exciting mass participation programme. Developing outstanding supporter relationships and delivering long-term sustainable income through innovative, audience led fundraising. MAIN RESPONSIBILITIES Specific Duties Leadership
- To lead and inspire the Mass Participation team fostering a collaborative and high performing culture that delivers against income and objectives
- Provide clear and supportive leadership that motivates staff to achieve, develop and grow in their roles
- Undertake quarterly reviews for all direct reports Mass Participation Fundraising
- Lead the development of all fundraising products, propositions and community and events, to effectively acquire and engage our mass audience target markets
- Use innovation and donor and market research to help define and shape Winston Wish's Mass fundraising offer
- Lead the development of a robust lottery programme
- Work collaboratively with the Director of Income Generation to develop an approach to Gifts in Wills and legacy marketing
- Maximise income, by overseeing the development of key income sources, including community, challenge events, in memoriam and regular giving programmes
- Drive an innovation-focused culture, constantly evolving our product offerings to expand the charity's reach and impact
- Maintain up-to-date knowledge on sector and market trends, the legal environment impacting on public fundraising and ensure compliance with standards determined by Fundraising Regulator
- Lead on the development and execution of acquisition strategies to meet agreed targets
- Lead on the development and execution of retention, conversion and upgrade strategies to ensure donor LTV and sustainable income Strategy, Planning and reporting
- Develop and execute bold strategies to grow the charity's mass participation portfolio, optimising supporter journey and maximising income generation
- Work with the Director of Income Generation and the Head of Mass Participation Fundraising to develop the annual budget, including leading on monthly performance reports and contributing to quarterly reforecasts and reporting against KPI's and milestones
- Oversee the development of supporter journeys and stewardship of all mass audiences and key community relationships to maximise retention and ensure long-term income growth Collaboration
- In collaboration with the Marketing Communications team, oversee the development of compelling integrated fundraising acquisition and engagement plans
- Liaise with trustees' internal stakeholders to develop Mass fundraising activity, and contribute to reporting for trustees and SLT as required
- Manage key agency relationships to deliver successful fundraising All Staff
- Contribute to the vision and mission of Winston's Wish; whilst embedding the values into your daily work activities.
- Promote equality of opportunity, diversity and anti-racism in accordance with Winston's Wish policies.
- Contribute to the overall success of the charity's fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
- Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the Quarterly review process and participate in training agreed with your line manager.
- Recognise and champion the lived experience of children and young people with bereavement within your work.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston's Wish policy., Please note we're not responsible for the content of job ads, as they're posted by the recruiter. We'll aim to resolve the reported issue and we'll use your feedback to improve the quality of our ads.
A proven track record in mass participation or public fundraising roles leading on the development of new, successful programmes - Demonstratable strong strategic planning skills and the ability to develop and implement long-term strategies to achieve fundraising targets and enhance the charity's mission
- Proven leadership and people management skills, with experience in overseeing multi-disciplinary teams. Essential experience includes team leadership, staff motivation, setting clear objectives, and fostering a collaborative work environment
- Experience in effectively developing, managing and reporting complex income and expenditure budgets
- Exceptional communication and negotiation skills, with the ability to influence at senior levels and excellent written skills
- Excellent relationship-building and stakeholder management skills
- Excellent analytical skills, making informed and balanced decisions or recommendations, understanding the impact of decisions
- Experience of engaging supporters, volunteers and the public
- Understanding of the importance of delivering a positive supporter experience and experience in creating and delivering stewardship plans
- A proven track record of using data and insight to make effective decisions
- Experience of identifying and delivering innovative approaches
- Significant knowledge of the fundraising events and mass participation sector and understanding of the needs of participants
- A proactive and results-driven mindset. Desirable
- Experience in managing, supporting, developing and motivating colleagues in a digital first organisation
- Experience of salesforce or other similar CRM systems
- Evidence of continued professional development