Guides others to deconstruct and extract the strategy from a well-written marketing plan.

Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve.

Gains organizational alignment to the marketing plan with key stakeholders.

Collaborates with other divisions to gather and implement best-practices.

Evaluates strategy throughout the process and proposes adjustments and enhancements.

Coaches others on the market positioning and strengths/weaknesses of key competitors.

Shares marketing intelligence and information with team

Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.

Compares, contrasts, and anticipates the different types of competition that will be faced in the future.

Gathers, interprets, and presents market insights to key business stakeholders.

Intimate knowledge customer needs.

Coaches the team to gathers and present relevant customer segmentation and value proposition data.

Guides sales teams and leaders on how to tailor efforts to meet specific market needs.

Develops and executes plans for collecting Voice of Customer and Voice of Sales on products, services and market trends.

Influences go-to-market direction based on marketing insights.

Improves methods for maintaining customer feedback/ responsiveness.

Initiates and drives new products and services based on changing customer needs.

Responds to market dynamics and shifts so as to maintain competitive advantage.

Understands P&L and owns the marketing budget for the region

Trains team on established organizational practices in budgeting.

Challenges teams to employ segmentation methods to improve commercial efficiency.

Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.

Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).

Coaches teams to use customer insights to validate segmentation work.

Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.

Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.

Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.

Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy

Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims

Guides teams in allocating resources to change the loyalty mix of the brand

Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.

Guides teams in linking the marketing budget to customer acquisition and retention objectives.

Guides teams through a category definition exercise, challenging conventional thinking as appropriate.

Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.

Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.

Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions

Coaches junior colleagues in choosing proper delivery methods for complicated training situations.

Coaches others on sales forecasting methods and tools.

Coach the team on the meaning and importance of PLCM

Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.

Identifies opportunities to modify pricing strategy based on market conditions and PLCM.

Articulates desired communications outcomes consistent with marketing strategy to MarComm team

Makes sure the team understands the different channel strategies and associated business implications.

Consults on the benefits, risks and considerations for multiple marketing channels.

Supervises others in their use of data collection, analysis, and reporting tools.

Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.

Uses measurements to drive improvement in a number of different ways.

Develops an effective KPI strategy for the business.

Evaluates strategy throughout the process and proposes adjustments and enhancements.

Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.

Teaches others the analytical concepts and techniques used and their application to business decisions.

Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.

Responsible and accountable for actions promoting an environment that fosters personal growth and development.

Able to routinely make decisions which may affect immediate operation and have a company-wide impact.

Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.

Mentors, develops and influences across the business, intentionally building cross-divisional relationships.

Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.

Demonstrates financial acumen.

Bachelor's degree required, 8+ years of work experience required

5+ years medical device and marketing experience preferred

2+ years of people management experience preferred

Excellent presentation and interpersonal communications skills

Strong analytical and problem-solving skills

Ability to manage multiple projects while delivering on established timelines

Ability to be persuasive in the absence of organizational authority

Must be able to understand and work within complex interdivisional procedures and policies

Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects

Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.

Exercise discretion and independence when applying professional expertise

Must be able to manage time, projects, stress and conflict

Must possess strong interpersonal skills including written and oral communication

Must be able to bring tasks through to completion with minimal supervision

Must have the ability to prioritize work and keep detailed and confidential records

Must be able to communicate / present to large groups of people

Must possess unwavering ethics & integrity in a competitive and demanding work environment

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com.