B2C Propositions Manager

We're looking for an exceptional Propositions Manager to join our thriving Marketing team. The Propositions Manager will be responsible for evolving our proposition during a period of unprecedented change in the motor industry, and a transforming business. This is a unique opportunity to help shape a new function in a truly customer-first organisation. Your work represents one of the clearest expressions of our purpose. You will: Define the opportunity:

• You will design new propositions (and evolve existing propositions) based on customer needs and aligned to brand, CX and business objectives.
• You will work with Insights teams to understand customers' deep motivations and the changing market landscape. You will commission research, analyse key business metrics and investigate customer pain points.
• You will translate these insights into segment-specific strategies.
• You will develop propositions that consistently deliver value to our customers, over and above the functional benefits of the product itself.
Design the proposition:
• You will use a variety of proposition development techniques to create concepts which address customer needs, differentiate the brand and help achieve sustainable competitive advantage.
• You will assess and refine concepts based on feasibility, value, effort, and appeal.
• You will lead rapid experiments to validate proposition hypotheses, enabling quick learning and iterative refinement.
Create a business case and secure approval:
• You will work collaboratively with internal and external stakeholders to align on proposition design ambitions.
• You will build a robust business case for new propositions, working alongside the wider business (Product, Partners, Customer Services, Technology) to agree the cost benefit analysis and implementation plan.
• You will be responsible for gaining buy-in from the appropriate forums for approval, funding, and resource. You will present proposals to senior leaders and channel owners to ensure your initiatives are prioritised across the business.
Help develop the go-to-market strategy:
• You will provide support and guidance for Marketing, Campaigns and Product teams to develop launch plans and/or testing plans across various channels.
• You will be the 'go-to' expert on your propositions. You will share the 'proposition on a page', recording clear guidance for its usage, CSFs and the positioning statement.
• You will anticipate challenges or dependencies for deployment during proposition development to support delivery teams to resolve these and deliver at pace.
Manage propositions across their full lifecycle:
• You will ensure propositions remain competitive by evolving and optimising them to meet changing customer needs and market dynamics.
• You will evaluate and maintain propositions, ensuring substantiation is up-to-date, and maximise usage across the end-to-end customer journey.
• You will deliver ongoing monitoring across key customers touchpoints for your propositions.
• You will ensure propositions remain fit for purpose, are aligned to the latest insights (market, customer, business and brand tracking).
• You will identify and address any gaps or risks, and manage the end-of-life stage for propositions.
Be the custodian of the value propositions roadmap:
• You will share both short-term and longer-term plans for propositions for your target segments. This includes timelines for new insights and change which could impact your propositions.
• For the wider business, you will be a key contact for customer insights, share best practice for propositions and customer value strategy, and be the voice of the customer, always.
  
  This role will suit you if you are:
• A customer-obsessed individual with a true passion for propositions.
• Someone with a growth mindset, who embraces challenges, learns from feedback, and continuously seeks opportunities to grow and improve.
• An enigmatic leader who can bring people together and influence others.
• A target-driven individual who enjoys a fast-paced, demanding role.
• A confident communicator who's at ease presenting strategic proposals to a Senior audience.
• A self-starter who's comfortable working in an Agile methodology .
• A coach and mentor who cares about developing those around them and inspires others to bring their A game.
Minimum criteria: You'll need all of these.
• Extensive experience in developing B2C propositions.
• Experience designing propositions using methodologies such as Double Diamond
• Experience facilitating ideation workshops using a range of techniques
• Experience working in a dedicated propositions function using a structured framework or playbook to design and deliver
• Proven ability to solve complex problems and drive value through insight-led propositions
• A robust track-record in propositions delivery and G2M strategies
• Proven end-to-end accountability for proposition performance and optimisation
• Leadership experience, with the ability to bring cross-functional teams together to achieve success
• Strong analysis skills and experience commissioning market research, competitor analysis and concept testing
• Ability to manage complex projects with dependencies across multiple teams
• Demonstrable experience in sharing propositions expertise to up-skill others
• Experience working in Agile and using Jira as a workflow management tool
• Experience working in a regulated industry with strong awareness of consumer, financial, data and advertising regulations
Desirable criteria:
• Proficiency in one or more BI tools e.g. Power BI, Tableau, Qlik
• Experience working in a large B2C Brand/Marketing/CX function
  
  Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 800,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.
Our values are at the heart of everything we do. They represent ambition, and we look for our people to live and breathe them every day:
• We find solutions
• We drive change
• We care
  
  We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.
As a Motability Operations team member, the benefits you can expect are:
• Competitive reward package including an annual discretionary bonus
• 15% non-contributory pension (9% non-contributory pension during probation period)
• 28 days annual leave with option to purchase and sell days
• Free fresh fruit and snacks in the office
• 1 day for volunteering
• Funded Private Medical Insurance cover
• Electric/Hybrid Car Salary Sacrifice Scheme and Cycle to Work Scheme
• Life assurance at 4 times your basic salary to give you a peace of mind that your loved ones will receive some financial help
• Funded health screening for over 50s
• Voluntary benefits: charitable giving, critical illness insurance, dental insurance, health and cancer screenings for you and your partner, discounted gym memberships and season ticket loans
• Employee Discount Scheme with an app to save on the go
• Free access to healthcare apps such as Peppy, Unmind, Aviva Digital GP and volunteering app on Hand for all employees
• Generous family leave policies
At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they're rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender. We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.