Brand Manager

As Brand Manager, you will be responsible for developing and executing marketing strategies and plans for NIVEA Face Care.,

• Conduct analysis of the UK skincare market, identifying trends, consumer preferences, and competitive landscape.
• Ensure that the medium and long-term strategy for NIVEA Face Care aligns with the global brand strategy.
• Set clear commercial targets (e.g., market share, sales growth) that are realistic and achievable based on market insights.
Annual Marketing Planning
• Create a comprehensive annual marketing plan that outlines key initiatives, campaigns, and activities aligned with the brand strategy and commercial targets.
• Work closely with sales, finance, and supply chain teams to ensure that the marketing plan is feasible and supports overall business objectives.
Campaign Delivery
• Design and execute innovative marketing campaigns that resonate with the target audience, utilizing a mix of media channels (digital, social, traditional) and creative assets.
Consumer Insights
• Utilise qualitative and quantitative research methods to gather insights into consumer needs, preferences, and behaviors.
• Leverage these insights to inform marketing strategies, product development, and campaign execution, ensuring that they are consumer-centric.
New Product Launches
• Identify new products or re-launch opportunities based on market gaps and consumer demand.
• Lead the New Product Launch (NPL) process, ensuring alignment with sales, supply chain, and finance teams to maximise launch success.
Monitoring & Reporting
• Regularly monitor brand performance against KPIs, analysing sales data, market share, and campaign effectiveness.
• Keep a close eye on competitor activities, sharing insights with the team to identify new opportunities or threats.
• Develop and implement strategies to address performance issues, ensuring continuous improvement.
Budget Management
• Manage the marketing budget for the brand, ensuring that spending aligns with the approved plan and identifying areas for cost savings.
• Provide recommendations to the Marketing Manager to avoid overspending or underspending, ensuring that profit margins are protected.
Relationship Management
• Build and maintain strong relationships with third-party agencies (advertising, PR, digital) to ensure high-quality service and effective campaign execution.
• Regularly assess agency performance and ROI, making adjustments as necessary to optimize collaboration.
International Collaboration
• Collaborate with global marketing teams to influence the development of strategies and communications that are tailored to the UK market.
• Share UK market insights and performance data with global teams to inform broader brand strategies and initiatives.
  
  Proven experience in brand management, preferably within the beauty or consumer goods industry.
• Strong analytical skills to interpret market data, consumer insights, and campaign performance metrics.
• Ability to think creatively and develop innovative marketing strategies and campaigns.
• Excellent verbal and written communication skills for effective collaboration with internal teams and external partners.
• Strong organisational and project management skills to handle multiple initiatives simultaneously.
• A deep understanding of consumer behavior and the ability to translate insights into actionable strategies.
  
  At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin and Elastoplast.
  
  Annual bonus (subject to conditions)
Hybrid working (3 days office / 2 days home) 25 days holiday (buy and sell holidays) Defined contribution Pension Private medical & dental Discounts on products We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.