Content editor, B2B - Bauer Media Group UK

Join our team as the content editor, B2B, and play a pivotal role in shaping the voice of three dynamic brands: Fleet News, Automotive Management, and Rail. In this role, you will bring client visions to life… translating briefs into impactful content that resonates with target audiences. From developing synopses and conducting interviews, to writing copy that delivers results, you will be at the heart of creating engaging and informative work. You will collaborate closely with clients as a trusted editorial partner, ensuring every project exceeds expectations, while working together with our managing editor, commercial teams, and project management experts. Your projects will vary widely, from fully client-controlled contract publishing to impartial sponsored editorial, allowing you to flex your creative and strategic muscles. You will also contribute to the success of in-house events like exhibitions, awards, and conferences, supporting marketing efforts across all three brands and hosting co-branded webinars when needed. We are looking for someone who thrives in a fast-paced, collaborative environment and is passionate about producing high quality content that builds connections between brands and their audiences. Main responsibilities:

• Managing projects: planning, organising and monitoring the progress of projects.
• Liaising with the client throughout the project (supported by the managing editor and project management team), including pre-sell meetings with commercial team
• Writing synopsis to meet objectives of the client brief
• Producing high-quality written content that adheres to brand guidelines and voice
• Undertaking video interviews where appropriate to support the content marketing contract.
• Collaborating with marketing teams and supporting content marketing though social media, website articles and html channels
• Brainstorm commercial content ideas based on market research, audience insights and current trends.
• Optimise content for search engines by incorporating relevant keywords and meta descriptions. Stay updated on SEO best practices and algorithm changes.
• Track key metrics relevant to the project (eg website traffic, engagement and conversion rates) to measure content effectiveness.
• Work closely with commercial, project management, designers and marketing teams to ensure seamless content creation and distribution.
  
  Excellent writing and editing skills with a keen eye for detail
• Strong understanding of SEO principles and best practices
• Experience with content management systems (CMS)
• Ability to analyse data and interpret results
• Familiarity with digital marketing trends and best practices
• Strong communication and collaboration skills
• Highly organised with good time management
• Keen attention to detail
• Ability to work flexibly and manage multiple tasks
• A good team player but able to work on own initiative