Content Executive

We are seeking a talented Web Content Executive to play a key role in enhancing our online presence in the environmental services market through compelling web copy and new websites to support significant growth in our digital footprint. You'll be a whizz with words, able to craft informative and engaging content that converts users into customers, coupled with technical expertise and experience with content management systems. More about the role:

• Brand discovery: Involved in onboarding acquired businesses to define their proposition and work with technical experts to understand products and services.
• Produce great web content: Transform detailed information into engaging web copy for pages, liaising with stakeholders on feedback and approvals.
• Grow our digital footprint: Deliver better websites for acquired businesses to support our rapid growth through M&A, from planning site structure to building in the CMS (without coding) and go live.
• Administer website network: Manage content uploads, general website maintenance, and content enrichment, ensuring all content is added to websites in a timely manner.
• Collaborate and innovate: Work closely with internal teams, sales, and the broader marketing team to shape and execute our commercial marketing strategy.
  
  Experience in B2B technical content writing is essential.
• Experience in using website content management systems (preferably Umbraco or similar).
• Experience of working with web development agencies.
• Experience using Google Analytics and Google Tag Manager.
• Knowledge of SEO best practices and understanding of Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
• Knowledge of HTML and CSS.
• Knowledge of cookie consent requirements and website compliance factors.
• Marketing qualification preferable.
• Full clean UK driving licence.
• Right to work in the UK is essential.
  
  At Adler and Allan Group, we're not just a company - we're environmental champions committed to protecting our planet while helping businesses thrive. We're a diverse, dynamic team dedicated to providing top-tier environmental, energy and water infrastructure services across the UK. Our mission is clear: safeguarding the environment, minimising operational disruptions, and supporting sustainability goals for our valued clients.