CRM Manager

We are currently looking for an experienced and results-driven CRM Manager, responsible for the CRM strategy across a significant part of the business. You will manage projects related to data integration, channel management and retention, as well as being responsible for sending and reporting on omni channel communications focused mainly on emails and SMS. The CRM Manager will lead on data projects outlining the digital approach to- acquisition, retention and loyalty, as well as management of agencies and internal data processes. This role will manage a small team., Management and Strategy: Managing the business's day-to-day consumer relations protocols, CRM segmentation, onsite personalization, and product recommendation programs and platforms. The creation of models against lifetime value, retention, churn, loyalty, and advocacy programs. Omnichannel Marketing: Responsible for omni channel marketing focusing mainly on email and SMS channels. Will be responsible for sending emails for our managed estate as well as managing the SMS sends. Content & Briefing: Ensuring that all content for our CRM channels is optimised and the CRM team are hitting deadlines to deliver activity; briefing design assets from stakeholders where required Project Management: Responsible for delivering against all the timelines relating to CRM. Ensuring stakeholders are aware of SLA, clear communication on go live dates and activity Data Management: Responsible for data management across the business ensuring all sources are flowing into our CRM system against the correct criteria. Ensuring GDPR compliance where necessary. Agency Management: Responsible for managing our CRM agencies, setting agency objectives and work priorities. Monthly account meetings and reports on agency performance. New Tech: Responsible for identifying new tech through the Access suite of tools to drive sales. IT and Sales Support: Supporting the sales team with customer opportunities and journeys to drive sales in venue. Also working with IT to ensure systems and processes are being followed. Analytics and Reporting: Working with the controlling team to deliver consumer insight and reporting.

Strong experience in digital marketing - specialising in CRM and email marketing Line management experience preferable Demonstratable knowledge in customer acquisition, re-engagement and retention strategies Degree educated in an IT, Marketing or Business-related field or with an equivalent qualification in digital marketing, Extensive knowledge of marketing channels, particularly in email, SMS, push and web notifications Extensive knowledge of email best practice ensuring deliverability and conversion rate optimisation Extensive knowledge of basic coding languages like HTML and CSS and XML Moderate knowledge of SQL database structures and layouts Excellent technical knowledge of CRM systems Strong commercial outlook to maximise Customer Lifetime Value

At Stonegate Group, we're proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld. Find out more about a career with Stonegate Group at www.stonegatecareers.co.uk., Here at Stonegate, we aim to bring people together through our passion for great pubs, bars and venues. Formed in 2010 with 333 pubs, Stonegate Group has grown bigger and better than ever, and today our vast portfolio is home to over 4,500 branded and unbranded pubs, bars, inns, clubs and sports bars, including well-loved sites such as Slug & Lettuce, Be At One, Popworld and Walkabout. We're also home to Craft Union and Stonegate Pub Partners, our operator-led formats creating cracking pubs that deliver outstanding service from within the heart of their communities. Our values are at the core of what we do, from our sites to our offices and beyond: we have fun, we invest wisely, we are raring to go, we are straightforward, and we are one team. These values have been key to our successes over the years, but they're not the only thing that's got us where we are.

• 25 days annual leave
• Annual Leave Purchase Scheme
• Pension
• Vitality Healthcare
• Opt in dental insurance programme
• Annual bonus scheme
• The Stonegate discount card offering discounts across our managed estate
• Online benefits portal offering discounts across the High Street and other retailers, But that's not all we offer… Get a 25% discount on food and drink as well as VIP entry into all Stonegate-managed pubs, bars, and clubs. You'll also have access to even more discounts from high-street retailers, travel, and much more.