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Demand Generation Marketing Executive

American Express, City of Westminster

Demand Generation Marketing Executive

Salary Not Specified

American Express, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 6 days ago, 8 Nov | Get your application in now to be included in the first week's applications.

Closing date: Closing date not specified

job Ref: efcd4d83222248c5b787fb3fb0a2c3f3

Full Job Description

  • Project management : Manage key cross-functional strategic initiatives to unlock new pockets of demand working closely with agencies plus local and global internal stakeholders.
  • Campaigns : Execute pilot campaigns, implement a pipeline of test-and-learn opportunities to increase growth and translate outcomes into actionable insights.
  • Innovative Solutions : Champion innovative marketing solutions that leverage data-driven approaches.
  • Strategy: Support the Marketing Manager in developing strategies that drive prospect consideration through the funnel and prospect journey.
  • Market Analysis : support market research in collaboration with research agencies to identify trends, opportunities, and competitive landscape insights to inform strategic decision-making.
  • Internal analysis : Support forecasting, budgeting and performance analysis.
  • Collaborate closely with partners in Marketing, central capabilities teams, Compliance and GCO to develop and deploy strategies, ad-tech capabilities, and creative messaging to excite and convert prospects.
  • Governance adhering to the highest standards ofbusiness conduct to ensure we exceed regulatory and compliance expectations.
  • Support and celebrate our inclusive culture.

    3-5 years of Marketing experience in large organizations.
  • Entrepreneurial spirit with the ability to manage projects and operate in white space.
  • Attention to detail and organisational skills.
  • A good understanding of the media and creative briefing process and campaign development.
  • Strong relationship management and interpersonal skills.
  • Proficiency in analysing data and generating insights coupled with good written and verbal communication.
  • Creative and innovative thinker with the ability to challenge the status quo.
  • Good initiative and problem-solving skills - finding a way around obstacles and challenges with a positive attitude.

    With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
    • At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalised digital communication, to create a genuine human connection that drives business results. The Demand Generation team sits in the UK Acquisition and Marketing Team within the International Card Services organization, which recently brought together American Express consumer and commercial international issuing businesses to operate within a single business unit. The Marketing Executive supports the Marketing Manager in building and evolving the demand generation strategy to continue grow acquisition for both Amex Personal and Business Cards in the UK.

    We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

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