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Digital Acquisition Marketing Manager

American Express, City of Westminster

Digital Acquisition Marketing Manager

Salary Not Specified

American Express, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted today, 17 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 238e93ef92694abfbcfcf1c41dd49285

Full Job Description

  • Grow UK acquisition through activity in 2 paid digital channels: Search & Affiliates, with responsibility across Consumer and small business card portfolios for each - understand channel / product dynamics, external headwinds and new opportunities, and devise & execute strategies to maximize growth and optimize investment
  • Collaborate closely with partners in Marketing, central capabilities teams. Compliance to develop and deploy targeting & bidding strategies, ad-tech capabilities, and creative messaging to excite and convert prospects, effectively aligning with upper funnel marketing activity, and bottom of the funnel journey optimisations
  • Own the relationships with our external partners and platform managers and scope out new ways to grow and improve channel performance
  • Maintain and execute a pipeline of test-and-learn opportunities to create growth opportunities for the future
  • Lead the forecasting, budgeting and performance analysis for the channels, balance investment across channels to deliver against aggressive plans through a diverse set of strategies
  • Work with colleagues across the acquisition team to drive the most effective prospect experience through the funnel and prospect journey
  • Coach, motivate and develop 3 acquisition marketing executives and support the ongoing development of the wider team culture

    Proven track record of delivering results in a marketing function with experience of digital channel management either in a media agency setting, or within a marketing team - subject-matter expertise in Search & Affiliate marketing an advantage
  • Demonstrated strategic thought leadership, including synthesizing complex issues into specific plans, using data and insights to drive decisions, and an ability to link to broader business impacts
  • Strong people leadership experience. Demonstrated ability to lead and motivate a team to deliver against goals and provide coaching and feedback to support development of team members
  • Experience managing large budgets in a target-driven environment
  • Detail-oriented with solid organizational and time-management skills
  • Strategic self-starter who is comfortable navigating white space
  • An understanding of the wider digital marketing landscape
  • Strong quantitative and analytical skills with excellent written and oral communication to articulate learnings and outputs and inform future plans
  • Negotiation and influencing abilities, with a track record of building and leveraging relationships with internal and external partner stakeholders
  • Ability to work within a fast paced and deadline driven environment - but one that is very structured with essential brand and compliance processes to be adhered to.

    With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
    • At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together.

    We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

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