Director, Global Social & Entertainment Contents Analytics

Are you ready to be a key partof anexciting journey? Join our Global Marketing Performance team in this newly created role to provideimpactfulstrategic direction to measure social and entertainment content performance across all channels. Global Marketing Performance plays a pivotal role in spearheading the marketing performance agenda at The LEGO Group. The teamis responsible fordeveloping and implementing scalable ways to measure and analyse marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain. We'repleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in theLondonofficeand 2 days from home. No relocationassistanceis offered for this position. Core Responsibilities

• Lead the Social and Entertainment Content Analytics team within Global Marketing Performance.
• Own and develop the effectiveness framework for both social media and entertainment content, working closely with global and local collaborators.
• Develop a roadmap to optimise the efficiency of social media and entertainmentcontent, anduncover opportunities for improvement and innovation.
• Partner with Data Science team and external partners to apply advanced analytics to uncover performance insights.
• Ensure performance effectiveness outputs and insights are fully implemented across the entire organisation andfacilitatedata-driven decision-making with collaborators to inform marketing and commercial decisions.
• Develop and elevate social and entertainment content performance data and insights capabilities across theorganisation .
  
  Extensive experienceat a similar levelwithin entertainment content and social media marketing performance and effectiveness.
• Strong understanding of advanced analytics solutions,in particulareconometrics/MMM.
• Experience leadingstrategicprojects, building strong and sustainable relationships with other stakeholders based on clearly defined priorities and accountabilities.
• People leadership experience across social and entertainment content analytics.
• Extensive knowledgeofthe externalmedia landscape.
• Strong transformational leadership including rigorous prioritisation and strong engagement capability in the matrix environment, being able to influence senior stakeholders.
• Proventrack recordof driving business change based on the delivering actionable insights from multiple data sources
  
  The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
  
  Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.