Loyalty Brand Graduate

Overall Purpose The role will be responsible for supporting the brand delivery of an industry leading B2B Loyalty Programme that inspires and supports installers across the heating industry. As well as, supporting with Worcester Bosch's key promotional calendar throughout the year, including specific Loyalty Programme shop promotions. The role will support the Loyalty and Campaign Manager in delivering engaging promotional campaigns, fantastic digital experiences and creating world class content. This is a brilliant opportunity to fast track your career and undoubtedly one of the best graduate roles in the UK which Bosch will offer in 2024. Scope of Role

• Create a range of content, specifically for the Loyalty Programme, from online support videos to written web content and eCommerce listings. The successful candidate will be coached and supported by both our Brand team and the Loyalty and Campaigns Manager, but we are looking for someone who has the passion to be hands on and lead some of the content creation themselves.
• Working in a team responsible for a large marketing budget, inputting into ideas for annual plans, tracking of spend and monitoring ROI and impact for all activity.
• This role will cover both sides of our business, both 'Core' which is gas and oil boilers, and 'Electrified Solutions' which is the new technologies of heat pumps and hybrid systems. We are currently going through a transitioning period for our Installers and there is a big focus on new technologies.
• Work with our internal Insights team to analyse the Loyalty Programme performance and develop targeted campaigns and promotions for key customer segments.
• Help shape our Loyalty eCommerce offering. Working with our Loyalty and Campaigns Intern to come up with shop promotions, ensuring we are meeting key milestones throughout the year, including the national days such as Black Friday.
• Work with our amazing colleagues in Social, Digital, Insight, PR, Graphics, Events, Sales and many more teams. This role will sit centrally within the Marketing department.
• Ensure all customer facing communication meets brand guidelines and supports or enhances brand-positioning strategy.
• Ensure all content across the Loyalty Programme including printed literature, photography, videos, graphics etc. is produced to the highest quality, is up to date and promotes core brand/ product messages.
• Work closely with our Business Development Managers and wider sales force to ensure they have the tools they need to support installer businesses.