Marketing Analyst, Transworld (12-month FTC)

We are looking to appoint a Marketing Analyst (12-month FTC) to help ensure that Transworld is best in class in using data to drive our publishing and campaign performance., Conduct analysis to support the marketing, editorial and sales teams to explore UK trends, search and sales patterns, and campaign metrics to inform the context for acquisitions / new business and to improve campaign effectiveness. Work closely with editorial, sales and the metadata specialists to increase the visibility and discoverability and finally the conversion to purchase for Transworld's front and backlist titles in online platforms and marketplaces principally Amazon and to make our books enticing to everyone who comes across them. Use internal and external data sources, interrogate large datasets and draw out clear, concise insights and summarise through graphs and other data visualisation. Establish new uses of data and analysis in acquisitions / publishing and promotion strategy. Provide regular market and digital campaign updates to the wider business.

If you bring excellent communication skills, experience working with data and digital analytics, alongside a proactive approach and the ability to build strong relationships across all levels, this could be the opportunity for you., Ability to analyse large datasets and draw from them key take-aways for other teams to act upon, with confidence and clarity.

• Excellent communication, interpersonal, organisational and time management skills.
• Proven experience of Amazon analytics and wider digital advertising analytics.
• Numerate, comfortable running quantitative data analysis and research activities.
• Great attention to detail, able to consistently produce accurate work at a high standard.
• Demonstrable interest in publishing and marketing.
• Confident in presenting findings in a clear and compelling manner. Able to multitask, work to deadlines and manage stakeholders. Proactive and curious, a team player with a can-do attitude who shows initiative and enjoys a breadth of work. Keen to learn and able to absorb and assimilate a lot of information quickly and make connections between it.
  
  Transworld is one of seven adult publishing houses within Penguin Random House, with an annual turnover of £50-60m. Recent successes include two of the biggest-selling books of recent years - Spare by Prince Harry and Lessons in Chemistry by Bonnie Garmus. At the beating heart of Transworld is a passion for our authors, a belief in their books, and a hunger for success. Transworld has an unrivalled reputation for turning debuts into bestsellers whilst creating long term 'brand-name' authors such as Bill Bryson, Kate Atkinson, Paula Hawkins, Lee Child and Dan Brown., While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our Embassy Gardens office two to three days per week. About Penguin We're the UK's largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you'll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.
  
  £31,500 - £38,000 dependent on how your skills and experience align to the role, plus bonus and benefits. What you can expect from us Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition. Our benefits include : Financial discounted shopping, season ticket loan, rental deposit loan Wellbeing healthcare cash plan, employee assistance, gym loan Lifestyle taste card, tech scheme, free and discounted books